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What is Overtone?
Overtone serves as a contextual intelligence hub that meticulously analyzes real-time digital news and media, interpreting data with the precision of a seasoned journalist while utilizing the speed and expansive reach of artificial intelligence. By examining page-level specifics, it uncovers distinct, signal-driven insights about the influence of various stories, elucidating the reasons behind their interconnections and their relevance to brand identities. Aimed at serving publishers, advertisers, and PR specialists, Overtone processes over 1.4 billion requests daily, generating a multitude of unique signals across diverse languages and facilitating audience curation that prioritizes content, thereby enhancing targeting, ensuring brand safety, maintaining the relevance of campaigns, and driving revenue without relying on invasive personal data practices. This platform empowers media professionals to "identify and act on the significant stories," seamlessly integrating clarity, cultural context, community insights, and real-time "cultural pulse" signals into the frameworks of adtech and content workflows, thus revolutionizing how these experts function within an ever-changing media environment. Additionally, this cutting-edge strategy not only streamlines campaign efficiency but also cultivates a stronger bond between brands and their target audiences, ultimately leading to more meaningful engagements.
What is Meltwater?
Meltwater is an intelligence platform designed for PR, communications, and marketing teams that need to understand media coverage, social conversations, AI visibility, and brand impact in one place. The platform brings together global media, social channels, and AI data so organizations can see the full picture behind reputation, campaigns, competitors, and market narratives. Meltwater supports media intelligence for tracking global coverage in real time and turning headlines into insight. Its social listening capabilities help teams capture conversations, analyze sentiment, and spot shifts before they affect the brand. AI Visibility Tracking helps organizations understand how AI platforms portray their brand and influence discovery. Media relations tools help PR teams find journalists, personalize outreach, distribute messages, and prove communications impact. Influencer marketing capabilities help teams identify creators, manage partnerships, and measure results. Meltwater AI powers workflows across the platform by filtering data, generating summaries, detecting emerging risks, producing alerts, and turning signals into ready-to-share insights. Reporting and analytics help teams connect coverage, conversations, campaign activity, competitor signals, reach, impressions, engagement, and outcomes into credible stories for leadership. The platform supports more than 240 languages, ingests more than 1.3 billion documents daily, and delivers more than one million alerts daily for organizations worldwide. By combining media intelligence, social listening, AI visibility tracking, PR reporting, influencer marketing, automated alerts, executive dashboards, and AI-powered analysis, Meltwater helps teams guide decisions and prove impact.
Integrations Supported
Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Netino
Rippling
Semeon Analytics
Integrations Supported
Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Netino
Rippling
Semeon Analytics
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Overtone
Company Location
United States
Company Website
overtone.ai/platform/
Company Facts
Organization Name
Meltwater Group
Date Founded
2001
Company Location
San Francisco
Company Website
www.meltwater.com
Categories and Features
Artificial Intelligence
Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
Public Relations
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
Reputation Management
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection
Social Media Management
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Social Media Marketing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking