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What is OwnLocal?

OwnLocal's cutting-edge interactive advertising technology, crafted with a focus on mobile-first design and adaptable IAB standard sizes, is poised to revolutionize the realm of local digital marketing. This innovative solution not only attracts high-quality leads but also expands audience reach across the internet. With intuitive reporting tools, advertisers can effectively demonstrate the benefits and success of digital marketing initiatives to local businesses. The Origami platform significantly boosts digital retention, fosters new revenue streams, and introduces a variety of upsell opportunities within digital sales funnels. Moreover, it includes a visually appealing online directory that offers in-depth insights for advertisers while being optimized for search engine visibility. Each advertising campaign produces dedicated landing pages that are regularly refreshed with pertinent information drawn from print ads, ensuring enhanced visibility in Google searches. The correlation between print advertising frequency and online presence is evident: businesses that increase their ad volume significantly improve their online discoverability. Additionally, all products from OwnLocal feature strong and straightforward reporting capabilities, enabling advertisers to monitor their performance with ease. This holistic approach guarantees that local advertisers can effectively utilize digital strategies to tap into their growth potential, ultimately leading to greater business success. The combination of these features positions OwnLocal as a leader in the evolving digital marketing landscape.

What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

Media

Media

Integrations Supported

Integrations Supported

AdClarity
Admetricks
Eyeota
Supermetrics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

OwnLocal

Company Location

United States

Company Website

www.ownlocal.com/products/

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Categories and Features

Advertising

Not specified

Local Marketing

Not specified

Categories and Features

Ad Intelligence

Not specified

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