PRIMIS vs. Onward

Maropost's cloud-based marketing platform consolidates all your email marketing requirements into a single tool, enabling you to: - Dispatch targeted communications precisely when needed to the appropriate contacts The platform's personalization features facilitate sophisticated segmentation and targeting - Achieve superior deliverability while gaining a comprehensive view of your customers Countless businesses across media, publishing, ecommerce, and retail rely on Maropost to send focused emails each month. Designed to enhance revenue through multi-channel customer engagement, our marketing automation platform helps boost audience interaction, drive customer acquisition, and promote sales growth. With advanced capabilities in reporting, segmentation, and email automation, Maropost effectively converts prospects into loyal clients by providing timely and targeted messages. Moreover, Maropost demonstrates exceptional efficiency in delivering emails to inboxes, ensuring high engagement rates for your campaigns. Ultimately, this platform empowers businesses to optimize their marketing strategies and achieve their goals.

Ecommerce can be intricate, but shipping can be straightforward with Shippo, which supports your business growth by seamlessly integrating into your workflows, offering knowledgeable assistance, and giving you straightforward access to the most competitive rates across numerous carriers. >> Gain straightforward access to competitive rates from a wide range of carriers - Enjoy the benefits of over 85 carriers globally, including regional options that are often overlooked by others, ensuring you get the best rates available. >> A complete shipping solution tailored for any business - Streamline your shipping process by connecting your e-commerce platform or directly integrating our ready-to-use API into your operations, enabling you to fulfill orders efficiently with intelligent defaults, customizable automations, and insightful analytics for smarter shipping decisions. >> Comprehensive support at every stage - Feel assured with our dedicated customer support and experienced implementation teams, who possess the expertise to help you get started quickly and maintain consistent operations. >> Expand your horizons with Shippo - Anticipate increased shipping needs in the future, and trust Shippo to provide you with 99.99% uptime, an advanced technology infrastructure, and all the necessary features to foster deeper connections with your customers and support your ambitious growth plans. >> With Shippo by your side, you can confidently navigate the complexities of shipping while focusing on what truly matters—growing your business and enhancing customer satisfaction.

Advantage is an advanced subscription management platform that provides you with the ability to order products and services with complete flexibility. This level of adaptability enables you to operate your business in a manner that suits your specific needs and objectives. To stay competitive in a landscape where consumers are increasingly leaning towards subscription and membership models, it is essential to have a responsive order-to-cash solution. By utilizing such a system, you can ensure your business remains agile and meets the evolving demands of the market.

Paladin Point of Sale is an all-in-one retail solution built to help independent businesses streamline operations and improve performance. It combines in-store POS, mobile selling, and a ready-to-launch online store, allowing retailers to sell wherever their customers are. Paladin is tailored for specialized industries including hardware, lumber, pharmacy, feed and seed, and general retail. The system integrates EDI with national and regional distributors, helping stores manage inventory accurately without overstocking. Built-in tools support multi-store management, inventory tracking, and daily operations with ease. Paladin also provides managed cybersecurity services to safeguard business systems and sensitive customer information. Its intuitive interface allows store owners to manage operations without advanced technical skills. Dedicated account managers guide businesses through installation and setup for a smooth launch. With USA-based 24/7 support, help is always available when issues arise. Paladin operates on flexible monthly agreements with no long-term contracts or hidden fees. For more than 45 years, Paladin has focused on empowering local communities by supporting local retailers. It is a trusted partner designed to help independent stores run better and grow sustainably.

GetResponse provides a comprehensive marketing solution tailored for marketers, solopreneurs, creators, coaches, and small business owners, offering intuitive tools for email marketing, automation, and monetizing content. Leveraging over 25 years of industry experience, GetResponse fosters audience development and interaction through effective email campaigns, facilitates smooth course creation and sales processes, and assists individuals in transforming their passions into profitable ventures. This platform is perfect for those looking to establish personal brands, market products and services, and cultivate dedicated customer communities, making it an essential resource in today's competitive landscape.

Banyan Technology powers intelligent freight management with the LIVE Connect® platform, a comprehensive solution for managing over-the-road (OTR) shipping. Tailored for Shippers, 3PLs and logistics partners, LIVE Connect enables seamless execution across Truckload (TL), Less-Than-Truckload (LTL), Parcel and Final Mile with advanced automation and predictive insights. Using AI and business intelligence, the platform automates rating, booking, auditing and tracking processes while eliminating costly manual workflows. Users gain real-time access to pricing, carrier performance and shipping analytics through native TMS capabilities or streamlined API integrations. With more direct carrier connections than any other provider, Banyan delivers maximum flexibility and control for end-to-end freight execution. Built to scale with evolving supply chains, Banyan Technology’s innovations have helped thousands of clients optimize operations and reduce freight spend since 2001. Headquartered in Cleveland, Ohio, Banyan continues to lead with client-first enhancements and award-winning service.

Signalmash is a communications platform built for teams that need both robust infrastructure and direct, responsive support from real people. Instead of layered plans and slow ticket systems, we provide straightforward access to experts who help you move faster and improve customer engagement. Enterprise customers collaborate with our engineers through a dedicated Slack workspace. Our platform connects directly to Tier-1 carriers including AT&T, Verizon, and T-Mobile, and delivers a 94% first-time approval rate for 10DLC registrations. Capabilities Messaging SMS (10DLC, short code, toll-free) RCS messaging with rich media via API and no-code tools Voice SIP trunking, VoIP, inbound and outbound calling Numbers & Identity Local, toll-free, and short code numbers Branded Caller ID (BCID) Data & Lookup CNAM (caller ID) data Carrier and line-type identification (wireline vs. wireless) Federal DNC status checks Signalmash brings together carrier-grade performance with a hands-on, partnership-driven support experience.

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

iPlum offers a mobile-centric solution tailored for business professionals, providing a dedicated line equipped with calling, texting, and comprehensive phone system features accessible on your smartphone, whether for individuals or enterprises. This service functions seamlessly with your current mobile carrier, requiring no changes, and is designed for ease of use while incorporating robust enterprise-level security measures. Healthcare professionals benefit from the platform's HIPAA compliance, while those in the financial and legal sectors can ensure adherence to mobile communication regulations. Businesses are equipped with a variety of advanced functionalities including auto-attendant services, call extensions, call recording capabilities, transcriptions, and automated text replies, ensuring prompt communication during business hours. Additionally, a centralized portal streamlines team organization and allows for management of iPlum users through different profiles and permission levels via a corporate account. With iPlum, businesses can enhance customer relations by automatically sending personalized business messages, demonstrating a commitment to customer care and effective communication. This innovative platform not only streamlines communication but also elevates the professionalism of your business interactions.

Manage Every Purchase & Payment in One Place Order.co centralizes purchasing across all your vendors. Teams can shop from a customized catalog, submit orders for approval, and let the platform handle the rest. From logging into vendor sites and placing e-commerce orders on your behalf to generating compliant POs and reconciling invoices, Order.co eliminates manual tasks and ensures that every purchase is compliant, trackable, and on budget. Unlock 5-8% cashback rewards with AI-Powered Sourcing Order.co’s AI sourcing scans thousands of vendor data points — such as pricing, delivery speed, reliability, and more — to identify the best-fit supplier for each purchase automatically. Tap into a network of 15,000+ suppliers, access exclusive discounts, and proactively respond to shifting market conditions like price swings and tariff changes. Most customers save 5–10% in categories like maintenance and office supplies. Simplify Invoice Management & Automate Payments Reduce invoice processing time by over 80% with automated coding, 3-way matching, and reconciliation. Sync directly with QuickBooks Online, Sage Intacct, NetSuite, and more to pay on your terms and close your books faster, with fewer errors. Plus, unlock more float than traditional credit cards or card-based spend management solutions. Control Spend Without Slowing Teams Down Set granular approval workflows and custom budgets by user, location, or GL code. Order.co ensures teams stay compliant, even when ordering from e-commerce sites, while flagging fulfillment risks or delays, suggesting smarter alternatives automatically. Gain Real-Time Spend Insights & Forecast with Confidence Track spend as it happens. Get a real-time view of spend by department, vendor, or location. Evaluate supplier performance and forecast with predictive insights that help your business stay ahead of change.