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What is PTF Lab?

PTF Lab is at the forefront of technological advancements, focusing on AI and Computer Vision to revolutionize sports broadcasting. Their innovative platform enables virtual advertising through real-time logo swaps during live games, allowing brands to connect with multiple demographics at once. Furthermore, the integration of augmented reality elements enhances branding opportunities, making them more interactive and captivating. This groundbreaking technology empowers sponsors to engage their target audiences more effectively, while simultaneously improving the viewer's experience and maximizing advertising success. As PTF Lab blends state-of-the-art technology with the realm of sports marketing, they are transforming the future of sports advertising and setting new standards for brand engagement. The impact of their solutions is poised to reshape how audiences perceive and interact with advertisements in sports.

What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

Media

No images available

Media

Integrations Supported

152 Media
Bucksense

Integrations Supported

152 Media
Bucksense

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PTF Lab

Date Founded

2021

Company Location

Georgia

Company Website

ptf-lab.com

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Categories and Features

Augmented Reality

3D Objects
3D Product Visualization
Application Development
Content Creation
Cross-Device Publishing
Drag & Drop
For Mapping
For Sales
For Training / Education
Object Recognition
Simulation
Usage Tracking / Analytics
Virtual Reality

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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