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What is PaceWise?

PaceWise is a cutting-edge platform powered by artificial intelligence that focuses on managing and pacing PPC budgets, earning the confidence of agencies, in-house marketing teams, and performance marketers who seek effective oversight of their advertising costs. By unifying Google Ads, Microsoft Ads, and soon Meta and TikTok within an intuitive interface, PaceWise provides features such as real-time budget tracking, advanced forecasting, alerts for both overspending and underspending, customizable billing cycles, AI-generated insights, and streamlined one-click white-label reporting. Tailored for modern PPC teams, PaceWise removes the hassle of using clunky spreadsheets and fragmented reporting tools by offering smarter automation, greater transparency, and faster decision-making capabilities, enabling marketers to synchronize their budgets and optimize the effectiveness of every advertising dollar invested. With the support of PaceWise, marketing professionals can adeptly manage their advertising budgets, ensuring they achieve exceptional performance across all of their channels, ultimately leading to improved ROI and campaign success.

What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

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Integrations Supported

AdCreative.ai
Adzooma
Bizintel360
ClickCease
Delacon
DinMo
Kuma Agents
MetaRouter
Microsoft Curate
Microsoft Dynamics Supply Chain Management
Microsoft Performance Max
Negative Keywords Tool By Karooya
NinjaCat
OrderMetrics
PPCDATAFEED
Polar Analytics
Shift
WordStream
X Ads (Twitter Ads)
dojo

API Availability

API Availability

Pricing Information

$45/month
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

PaceWise

Date Founded

2025

Company Location

Australia

Company Website

pacewise.app

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Categories and Features

PPC

Not specified

Categories and Features

Advertising

Not specified

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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