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What is Packed Data Exchange?

For marketers, navigating the vast array of available databases can pose significant challenges, which is why our Packed Data Exchange (PDE) tool has been meticulously crafted to help connect them with a global audience through our targeted email lists, thus enhancing the promotion of their products and services. PDE offers in-depth analytics that enable users to pinpoint and engage with key individuals across relevant teams, ensuring focused outreach. By leveraging our extensive database, both you and your sales team can systematically track activities that play a crucial role in boosting the influx of opportunities into your sales funnel. We provide globally-minded marketers with tailored solutions aimed at simplifying the usual hurdles encountered in database acquisition and filtering. You have the option to purchase exactly what you need by applying filters based on criteria such as location, company size, industry, and revenue, allowing for precise targeting. Furthermore, our service allows for the acquisition of specific company data when necessary, promoting a more streamlined marketing approach. This level of customization not only enhances the efficiency of outreach efforts but also helps marketers adapt to the ever-evolving landscape of customer engagement. Ultimately, our PDE tool is about empowering marketers to make data-driven decisions that lead to more effective campaigns and greater success.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Adobe Marketo Engage
BigCommerce
Claritas
Experian Connect
HubSpot CRM
IBM FileNet Content Manager
Magento
Microsoft Dynamics 365
Microsoft SharePoint
Oracle Taleo
PrestaShop
Salesforce
ServiceNow
Shopify
Shopify Plus
Snowflake
The Trade Desk
WooCommerce
Workday Extend
Zendesk

Integrations Supported

Adobe Marketo Engage
BigCommerce
Claritas
Experian Connect
HubSpot CRM
IBM FileNet Content Manager
Magento
Microsoft Dynamics 365
Microsoft SharePoint
Oracle Taleo
PrestaShop
Salesforce
ServiceNow
Shopify
Shopify Plus
Snowflake
The Trade Desk
WooCommerce
Workday Extend
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Packed Data

Date Founded

2016

Company Location

United States

Company Website

www.packeddata.com/home

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Categories and Features

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