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What is Meta Pixel?
The Meta Pixel, formerly known as the Facebook Pixel, is a JavaScript snippet designed to track user activity on your site. It functions by loading a lightweight library of functions triggered each time a visitor performs a specific action, termed an event, that you aim to track, which is referred to as a conversion. The conversions that are gathered become visible in the Ads Manager, allowing for an assessment of the effectiveness of your advertising efforts, the creation of customized audiences for more targeted marketing, support for Advantage+ catalog ad initiatives, and an analysis of the effectiveness of your website's conversion funnels. This valuable data empowers you to make strategic choices aimed at boosting user interaction and refining your overall marketing approach. Furthermore, leveraging these insights can lead to improved return on investment for your advertising spend.
Media
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Media
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Integrations Supported
Shopify
60sec.site
Aida
Atlas
Connexify
Deyafa POS
Digen
Embeddable
Forge
Meiro
API Availability
Has API
API Availability
Pricing Information
$9/month
Starter starts at $9/month for 10,000 monthly events, one website, and one team member. Growth starts at $19/month for 10,000 monthly events, 30 websites, and 30 team members. Pricing scales with monthly event volume; annual billing includes two months free. Both plans include analytics, unlimited A/B experiments, revenue attribution, and MCP access. A 14-day free trial is available without a credit card.
Free Trial Offered?
Pricing Information
Free
Free Version
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Company Facts
Organization Name
Doteli LLC
Date Founded
2026
Company Location
United States
Company Website
pageduel.com
Company Facts
Organization Name
Meta
Date Founded
2004
Company Location
United States
Company Website
developers.facebook.com/docs/meta-pixel/
Categories and Features
AB Testing
Not specified
Web Analytics
Not specified
Categories and Features
Web Analytics
Not specified
Popular Alternatives
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