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What is Paragone?

Paragone is a marketing platform specializing in performance-driven strategies within the expanding realm of paid social media. For modern digital marketers, embracing and enhancing a comprehensive cross-channel advertising approach is essential for thriving in both B2C and B2B sectors. Our solutions empower businesses to effectively increase their audience reach and enhance revenue through insightful analytics and automated campaign management tools. By leveraging these resources, companies can navigate the complexities of digital advertising with greater ease and efficiency.

What is Astra by Redbox Mobile?

Astra by Redbox Mobile delivers specialized services in mobile app marketing, with a strong focus on Apple Search Ads optimization through its innovative platform, Astra. This AI-driven solution automates campaign management and reporting, allowing marketers to minimize manual intervention while maximizing results. Astra leverages machine learning to continuously discover and evaluate new keywords, optimize bids dynamically, and intelligently pace budgets by scheduling spend throughout different times of the day. The platform’s Astra Experiments feature offers a robust framework for A/B testing custom product pages and ad creatives, providing quick, consolidated reporting to inform decisions. It supports multi-placement advertising strategies and advanced keyword reporting by integrating seamlessly with mobile measurement partners to track revenue and performance metrics such as ROAS and share of voice. Astra’s collaborative dashboard enhances team workflows by enabling comprehensive data visualization and comparisons across campaigns, regions, and ad formats. Since winning the Most Effective UA Platform award in 2023, Astra has become known for boosting campaign efficiency by about 30% and delivering better budget performance. Redbox Mobile also provides expert support to help clients transition easily from previous Apple Search Ads platforms, guiding them through demos, free trials, and personalized onboarding. Additionally, the company keeps users informed about security with active phishing alerts and provides ongoing insights through a blog and events. Overall, Astra by Redbox Mobile combines technology, creativity, and customer service to help app marketers drive growth through smarter, automated Apple Search Ads campaigns.

Media

Media

Integrations Supported

Adjust
AppsFlyer
Eulerian
Facebook Ads
Fastory
Google Ads
Google Analytics
Instagram
LeadsBridge
LiveRamp
Meta Ads
Pinterest
Snapchat
TikTok
Wibbitz
X (Twitter)
X Ads (Twitter Ads)
Zapier

Integrations Supported

Apple Search Ads

API Availability

API Availability

Pricing Information

$399 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

paragone.ai

Date Founded

2009

Company Location

United States

Company Website

paragone.ai/product/actionable-performance-monitoring/

Company Facts

Organization Name

Redbox Mobile

Date Founded

2013

Company Location

United Kingdom

Company Website

redboxmobile.com/platform/

Categories and Features

Mobile Advertising

Not specified

Performance Marketing

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Not specified

Categories and Features

Mobile Advertising

Not specified

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Popular Alternatives

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