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What is Paragone?

Paragone is a marketing platform specializing in performance-driven strategies within the expanding realm of paid social media. For modern digital marketers, embracing and enhancing a comprehensive cross-channel advertising approach is essential for thriving in both B2C and B2B sectors. Our solutions empower businesses to effectively increase their audience reach and enhance revenue through insightful analytics and automated campaign management tools. By leveraging these resources, companies can navigate the complexities of digital advertising with greater ease and efficiency.

What is Innovid?

Innovid stands out as the only independent omni-channel platform tailored specifically for television, seamlessly merging advertising, creative elements, and analytics. This all-encompassing platform facilitates personalized and measurable advertising across a myriad of media formats such as TV, video, display, audio, and social channels, all through a cohesive system. By utilizing data effectively, Innovid significantly boosts the personalization and efficiency of ad delivery across a wide spectrum of market channels, ensuring a fluid integration of all media types and enhancing advertising experiences throughout the audience's journey. With a diverse portfolio that includes brands, agencies, and publishers, Innovid operates from over twelve strategically placed offices around the Americas, Europe, and the Asia Pacific region, which solidifies its global influence in the advertising sector. This cutting-edge strategy not only reinforces Innovid's status as a frontrunner in the industry but also exemplifies its commitment to revolutionizing the way advertisers interact with their audiences in an increasingly interconnected environment. As the advertising landscape continues to evolve, Innovid remains dedicated to providing innovative solutions that meet the changing needs of its clients.

Media

Media

Integrations Supported

LiveRamp
X (Twitter)
AppsFlyer
Facebook Ads
Fastory
Google Ads
Google Analytics
Instagram
Meta Ads
Pinterest
Snapchat
X Ads (Twitter Ads)
Zapier

Integrations Supported

LiveRamp
X (Twitter)
Celtra
Mediaocean
Oracle Cloud Infrastructure
Oracle Moat
Rivery
comScore

API Availability

API Availability

Pricing Information

$399 per month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

paragone.ai

Date Founded

2009

Company Location

United States

Company Website

paragone.ai/product/actionable-performance-monitoring/

Company Facts

Organization Name

Innovid

Company Location

United States

Company Website

www.innovid.com

Categories and Features

Mobile Advertising

Not specified

Performance Marketing

Not specified

Social Media Advertising

Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Not specified

Categories and Features

Video

Not specified

Video Advertising

Not specified

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