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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is AdSuite?

With over twenty years of experience in delivering value to both digital and traditional publishing sectors, we are well-positioned to elevate a variety of opportunities that encourage transformation and support project execution. Our solution features a cross-platform order management system combined with customized ad-sales modules tailored for salesforce.com, which includes sales funnel planning, personalized interfaces, and financial integration. COMS is compatible with all leading CRM systems, such as SFDC. It’s important to acknowledge that billing is frequently overlooked in many workflows. This insight inspired us to develop a financial management and accounts receivable module specifically designed to accommodate the distinct workflows of publishers. It integrates seamlessly with top ERP systems like Oracle, SAP, and QuickBooks, enabling a cohesive invoice that encompasses both traditional and digital components. To guarantee that your billing and reporting data are in perfect harmony, the Audience Platform consolidates all your information into a single framework, ensuring impeccable alignment between reporting and billing across multiple platforms. Consequently, this all-encompassing strategy not only streamlines operations but also significantly boosts efficiency for publishers while facilitating growth in their business models.

Media

Media

Integrations Supported

Oracle Fusion Cloud ERP
QuickBooks Online
SAP ERP
Salesforce

Integrations Supported

Oracle Fusion Cloud ERP
QuickBooks Online
SAP ERP
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

€500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

Audience Platform

Date Founded

2017

Company Location

United States

Company Website

www.audienceplatform.tv/

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