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What is Passendo?

Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape.

What is AdsWizz?

AdsWizz emerges as a comprehensive digital audio advertising platform that provides tailored solutions for advertisers, publishers, and podcasters. Utilizing the AudioMatic DSP, advertisers can seamlessly plan, buy, evaluate, and optimize their audio marketing campaigns, gaining access to premium inventory from esteemed audio publishers. The platform boasts advanced targeting capabilities such as mood-based targeting, predictive podcast audiences, weather-related targeting, and segments designed for multicultural demographics, all of which greatly enhance campaign precision. Moreover, AdsWizz includes attribution tools like Second Screen retargeting and interactive advertisements such as ShakeMe, allowing for real-time evaluation of ad performance and listener engagement. For podcasters, AdsWizz offers a robust monetization strategy with improved targeting, accurate forecasting, and detailed reporting tools, all aimed at maximizing revenue and fostering business development. With its wide array of features, AdsWizz proves to be an invaluable ally for those seeking to effectively navigate the intricate landscape of digital audio advertising. Ultimately, the platform’s innovative approach positions it as a leader in the evolving audio advertising space.

Media

Media

Integrations Supported

Integrations Supported

MINT
Magellan AI
Placements.io

API Availability

API Availability

Pricing Information

€500 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Passendo

Date Founded

2016

Company Location

Denmark

Company Website

passendo.com

Company Facts

Organization Name

AdsWizz

Date Founded

2008

Company Location

United States

Company Website

www.adswizz.com

Categories and Features

Categories and Features

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