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What is Pathlight?

By following a few straightforward steps, you can empower numerous team members to quicken their progress and meet their goals. Our platform seamlessly connects with various applications like Salesforce, Zendesk, Outreach, Stella Connect, and several others. Take advantage of a diverse selection of templates or create personalized objectives using Pathlight's advanced metric creation workflows. With Pathlight’s intuitive organizational chart, setting up your goals can be accomplished in mere minutes. This ensures that all employees, regardless of their location, are working with the same set of information. With just one click, you can acknowledge your team's accomplishments or provide targeted coaching to specific individuals. Every message includes performance data automatically, simplifying communication. If you observe that a team member is facing challenges, our collection of over 20 customizable coaching templates allows you to offer the right assistance efficiently. Additionally, our pre-designed agenda templates can greatly enhance the productivity of your 1:1 meetings, making sure that every conversation is goal-oriented. This strategy not only elevates performance but also nurtures a culture of ongoing improvement within your team, reinforcing the value of collaboration and support. Ultimately, by fostering an environment where everyone can thrive, you create a more engaged and motivated workforce.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Google Workspace
Outreach
Salesforce
Stella Connect
Zendesk

Integrations Supported

Google Workspace
Outreach
Microsoft 365
Okta
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Pathlight

Date Founded

2017

Company Location

United States

Company Website

www.pathlight.com/product/how-it-works

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Sales Analytics

Not specified

Sales Coaching

Not specified

Team Management

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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