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What is Pathmetrics?

Pathmetrics is a powerful yet intuitive multi-touch attribution tool for WordPress, designed to help marketers track and understand how every visitor reaches conversion. Unlike traditional analytics platforms that rely on complex dashboards or opaque data models, Pathmetrics offers clear, visual insights into the entire customer journey—from the first click to form submission or purchase. It maps every interaction across channels such as Google, LinkedIn, YouTube, Facebook, Instagram, Bing, TikTok, and Pinterest, highlighting how each contributes to revenue. The plugin automatically tracks the time between first visit and conversion, providing a holistic view of user behavior and decision cycles. Fully integrated with WooCommerce and the most popular WordPress form builders, it requires no coding, scripts, or manual setup. Its GDPR-compliant architecture ensures visitor tracking only begins after consent, leveraging trusted cookie banner integrations like Cookiebot and CookieYes. With unlimited conversions and form tracking, Pathmetrics empowers teams to attribute marketing results with confidence and precision. It’s ideal for marketers who want to validate their UTM structures, measure true campaign performance, and prove ROI to stakeholders. The platform’s founders, based in Belgium, built Pathmetrics out of frustration with inaccurate attribution and “black box” data reporting. Today, Pathmetrics serves as the marketer’s truth engine, connecting the dots between traffic, engagement, and conversion—without the clutter.

What is Grovs?

Grovs operates as a dedicated growth engine designed for both mobile and web applications, providing a comprehensive range of features including deterministic attribution, deep linking, revenue analytics, campaign performance assessment, and in-app messaging, all while prioritizing user privacy by not sharing data with any third parties. Unlike conventional mobile measurement partners such as AppsFlyer, Branch, and Adjust, Grovs utilizes only first-party deterministic attribution techniques, thereby removing reliance on fingerprinting or probabilistic methods. This platform's SDK and attribution engine are entirely open source and can be found on GitHub, fostering a culture of transparency and collaboration among developers. Moreover, Grovs ensures that all data is securely hosted within the EU, complying with Schrems II regulations, and offers a self-hosted option at no cost for users who desire full control over their data. Key features include deferred deep links, smart banners, QR codes, custom domains, extensive install/event tracking, and in-depth subscription revenue analytics with metrics such as MRR, LTV, churn, and ROAS, along with multi-touch attribution, in-app messaging, push notifications, and robust user segmentation abilities. The platform also features a clear and straightforward pricing structure at $1.99 for every 1,000 monthly active users, supplemented by a free tier supporting up to 10,000 MAUs, making advanced revenue analytics available to a wide range of subscription plans. Furthermore, Grovs keeps the total size of its iOS, Android, and Web SDKs below 400KB, which guarantees that the integration process remains smooth and efficient, benefiting developers who prioritize performance. Its commitment to user-centric design and data privacy positions Grovs as a modern solution in the realm of app growth engines.

Media

No images available

Media

No images available

Integrations Supported

WordPress

Integrations Supported

WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pathmetrics

Date Founded

2025

Company Location

Belgium

Company Website

www.pathmetrics.io

Company Facts

Organization Name

Grovs

Date Founded

2025

Company Location

Romania

Company Website

grovs.io

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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