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What is Peak DSP?

Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention. Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency. The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.

What is Moloco?

Moloco is a state-of-the-art platform that leverages machine learning technology to provide advanced advertising solutions designed to foster business growth through improved strategies for user acquisition, monetization, and engagement. It offers a comprehensive range of tools, including Moloco Ads, Moloco Commerce Media, and Moloco Streaming Monetization, enabling companies across various industries—such as mobile apps, retail, and streaming services—to fully utilize data-driven insights and automation. By tapping into the power of machine learning, Moloco’s platform enhances ad targeting and increases return on investment, while also enriching the customer experience through customized and effective advertising campaigns. This forward-thinking strategy not only aids businesses in achieving their objectives but also evolves in response to the dynamic landscape of market demands, ensuring they remain competitive. As a result, Moloco positions itself as a pivotal partner for companies seeking to thrive in an increasingly complex digital advertising environment.

Media

Media

Integrations Supported

Integrations Supported

5X
Kochava
MyTracker
Placements.io
Segwise

API Availability

API Availability

Pricing Information

Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.

No minimum or commitment.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS
Android

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Peak DSP (by Edge 226)

Company Location

United States

Company Website

www.peak226.com

Company Facts

Organization Name

Moloco

Date Founded

2013

Company Location

United States

Company Website

www.moloco.com

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Artificial Intelligence

For Sales
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

Big Data

Predictive Analytics

Demand Planning

Inventory Optimization

Mobile Marketing

In-App Marketing

Retargeting

Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting

Categories and Features

Click Fraud

Not specified

Machine Learning

Not specified

Media Buying

Not specified

Mobile Advertising

Not specified

Retail Media Networks

Not specified

Retargeting

Not specified

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