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What is PeakMetrics?

PeakMetrics offers essential insights that facilitate the development of actionable forecasts regarding the progression and spread of messages online in real-time. By combining data from social media and traditional media outlets, we utilize machine learning strategies to uncover behavioral trends from extensive unstructured, cross-channel information. Our platform has proven successful in tackling some of the most complex media challenges, such as crisis management and combating state-sponsored misinformation. Our diverse clientele includes major global brands, alongside various advertising agencies and government entities. With our automated systems for collecting and analyzing media coverage, PeakMetrics adeptly converts millions of unstructured media datasets into actionable insights promptly. Utilizing sophisticated machine learning algorithms enables us to identify trends and predict how messages will be received across different platforms, including television, radio, and social media. This thorough monitoring permits clients to effectively distribute their messages while assessing the effectiveness of their communication strategies. Additionally, PeakMetrics continually adapts to the evolving media landscape, ensuring that organizations can respond to changes with agility and accuracy. Ultimately, we empower our clients to navigate the intricate world of media with assurance and clarity.

What is Muck Rack?

Muck Rack is an AI communications platform built to help PR teams understand, manage, and act on earned media and AI-generated brand visibility. The platform helps organizations see what is happening across the media landscape, understand why it matters, and turn insight into targeted communications action. Muck Rack monitors signals from news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media intelligence capabilities are designed to reduce noise, close visibility gaps, and alert teams when important coverage or conversations appear. The platform’s media database helps users identify journalists, content creators, outlets, and influencers shaping conversations across digital, broadcast, print, podcast, newsletter, and social channels. PR teams can use Muck Rack to pitch more strategically with AI-powered recommendations, personalized outreach, engagement tracking, and follow-up management. Its reporting tools turn coverage into executive-ready reports that combine media data with interpretation and business context. Generative Pulse helps brands and agencies track how AI platforms describe their brands or clients, uncover which sources shape AI-generated answers, and connect those insights to broader PR strategy. Muck Rack also supports podcast monitoring, media relations, PR analytics, PR measurement, social listening, pitching, and journalist solutions. The platform is used by brands, agencies, journalists, and media professionals that need to improve visibility, accountability, and communications performance. By combining AI communications, media monitoring, journalist discovery, generative AI visibility, targeted outreach, reporting, social listening, and PR measurement, Muck Rack helps teams make PR more connected and accountable.

Media

Media

Integrations Supported

Adobe Acrobat
Hootsuite
Slack
Zapier

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$399 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

PeakMetrics

Date Founded

2017

Company Location

United States

Company Website

www.peakmetrics.com

Company Facts

Organization Name

Muck Rack

Date Founded

2009

Company Location

United States

Company Website

muckrack.com

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Public Relations

Campaign Management
Communications Calendar
Contact Management

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