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What is PeakMetrics?

PeakMetrics offers essential insights that facilitate the development of actionable forecasts regarding the progression and spread of messages online in real-time. By combining data from social media and traditional media outlets, we utilize machine learning strategies to uncover behavioral trends from extensive unstructured, cross-channel information. Our platform has proven successful in tackling some of the most complex media challenges, such as crisis management and combating state-sponsored misinformation. Our diverse clientele includes major global brands, alongside various advertising agencies and government entities. With our automated systems for collecting and analyzing media coverage, PeakMetrics adeptly converts millions of unstructured media datasets into actionable insights promptly. Utilizing sophisticated machine learning algorithms enables us to identify trends and predict how messages will be received across different platforms, including television, radio, and social media. This thorough monitoring permits clients to effectively distribute their messages while assessing the effectiveness of their communication strategies. Additionally, PeakMetrics continually adapts to the evolving media landscape, ensuring that organizations can respond to changes with agility and accuracy. Ultimately, we empower our clients to navigate the intricate world of media with assurance and clarity.

What is NewsGuard?

NewsGuard offers a thorough analysis of the online information environment by identifying and categorizing the most common misinformation stories that are shared across digital platforms. It provides structured data on these narratives, including sample phrases, links to sources of misleading information, as well as relevant keywords and hashtags. The Misinformation Fingerprints act as crucial data points for AI systems and social listening tools, enabling the detection and tracking of false statements on the internet and social media, while also assisting human analysts in evaluating the potential dangers posed by misinformation. Tailored to serve the needs of both artificial intelligence applications and human researchers, NewsGuard's Misinformation Fingerprintsâ„¢ continuously updates its insights on the digital information ecosystem, offering a robust framework for keeping tabs on new and swiftly spreading misinformation trends. As the nature of misinformation changes over time, this tool plays a vital role in deciphering the intricate patterns of how information is shared and consumed in the digital age. By providing ongoing updates, NewsGuard ensures that users remain informed about the latest developments in misinformation.

Media

Media

Integrations Supported

Adobe Acrobat
Hootsuite
Slack
Zapier

Integrations Supported

X (Twitter)
YouTube

API Availability

Has API

API Availability

Pricing Information

$399 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

PeakMetrics

Date Founded

2017

Company Location

United States

Company Website

www.peakmetrics.com

Company Facts

Organization Name

NewsGuard

Date Founded

2018

Company Location

United States

Company Website

www.newsguardtech.com/solutions/misinformation-fingerprints/

Categories and Features

Media Monitoring

Not specified

PR Analytics

Not specified

Categories and Features

Media Monitoring

Not specified

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