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What is Peer39?

Peer39 is an advanced platform specializing in contextual advertising, providing cutting-edge, cookie-free data solutions specifically designed for the needs of modern marketers. Its wide range of tools aims to enhance targeting accuracy and boost the effectiveness of campaigns across various digital mediums, including web, mobile, and Connected TV (CTV). The platform stands out for possessing the largest and most dependable cookieless pre-bid contextual category library available, enabling advertisers to identify suitable, safe, and high-quality inventory for their targeting strategies. In addition to this, Peer39 performs thorough evaluations of brand safety and suitability, ensuring that advertisements are placed in settings that align with brand values. With strong CTV targeting and reporting features, Peer39 ensures brand safety and transparency across numerous channels, reinforcing trust in the advertising process. Furthermore, it provides publishers with essential tools to enhance their revenue potential by leveraging Peer39's contextual data and analytical insights, establishing itself as a critical asset in the rapidly changing digital marketing landscape. By doing so, Peer39 not only aids advertisers in their campaigns but also fosters a more robust ecosystem for publishers, thereby creating a healthier advertising environment for all stakeholders involved. Ultimately, this dual support enhances the collaborative nature of digital advertising, benefiting both sides of the market.

What is GumGum?

GumGum, an international media and technology firm, focuses on contextual intelligence, leveraging over ten years of machine learning expertise to derive insights from digital content within the advertising and sports sectors. They offer a range of cutting-edge, future-ready solutions tailored for advertisers. Their flagship platform, Verityâ„¢, analyzes the semantics of images, text, and video across the internet, enabling marketers to strategically place ads in environments where audiences are most engaged and receptive. By integrating contextual targeting with brand safety measures and unique high-impact ad formats, GumGum ensures superior levels of accuracy, efficiency, and performance in advertising. Additionally, their in-game advertisements empower brands to tap into the vast engagement potential of a global audience, enhancing connection and interaction with consumers. This approach not only elevates brand visibility but also enriches consumer experience through relevant content.

Media

Media

Integrations Supported

152 Media
Adloox
Basis DSP
Bucksense
Nexxen

Integrations Supported

152 Media
Adloox
Basis DSP
Bucksense
Nexxen

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Peer39

Date Founded

2006

Company Location

United States

Company Website

www.peer39.com

Company Facts

Organization Name

GumGum

Date Founded

2007

Company Location

United States

Company Website

www.gumgum.com

Categories and Features

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

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