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What is Pendula?

In the current high-speed market environment, grabbing the attention of customers has become a formidable task, compelling leaders in marketing and customer experience (CX) to propel growth even amid the constraints of time and resources. Pendula leverages the extensive potential of generative AI to provide teams with the essential tools needed to create dynamic and meaningful two-way interactions with customers, ultimately driving greater inspiration, engagement, and retention. Serving as a pivotal entity in the global conversation between businesses and their customers, Pendula features user-friendly drag-and-drop functionalities that empower teams to enhance their efficiency. It enables proactive decision-making through real-time data activation, making Pendula a fundamental component of modern customer engagement and retention strategies. With its cutting-edge workflow studio, the only limitations are those of creativity, allowing users to curate data sources that pinpoint critical customer moments, thereby enriching the overall customer experience. This innovative approach not only improves communication efficiency but also fosters stronger relationships between brands and their target audiences, ultimately paving the way for sustainable business growth. As organizations seek to adapt to ever-changing customer needs, Pendula stands ready to transform customer interactions into lasting connections.

What is Altcraft?

The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises. Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles. **FEATURES** - Gather comprehensive customer profiles that include a complete history of interactions. - Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems. - Deliver 360-degree analytics on customer profiles. **Automate Marketing Workflows** - Manage customer journeys effectively with tools for A/B/n testing. - Personalize content for targeted campaigns. - Utilize both static and dynamic segmentation for better audience targeting. - Track web and messaging events and enable transactional messaging. - Benefit from an intuitive email builder that makes creating emails easy and efficient. **Engage Through Digital Channels** - Communicate with customers through various messengers and SMS marketing. - Utilize rich mobile notifications and web push messages. - Leverage banners, social media, and other custom channels for promotion. - Create and manage forms for data collection. **Real-Time Analytics** - Set pixel goals for tracking conversions. - Conduct cohort analysis to understand customer behavior over time. - Generate audience growth reports to measure engagement. - Visualize interactive conversion funnels for a clearer understanding of user journeys. - Compile summary reports to evaluate performance effectively. With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.

Media

Media

Integrations Supported

Amazon DynamoDB
Azure Files
Google Calendar
Google Cloud Pub/Sub
Gusto
Intercom
LinkedIn
Microsoft Bot Framework
Microsoft OneDrive
Mixpanel
NetSuite
Notion
OpenAI
QuickBooks Online
Redis
SAP S/4HANA
Shopify
Tableau

Integrations Supported

Facebook
WhatsApp

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$300/mo
On-Premise has:
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.

Send a request to get the price list on the Cloud or On-Premise.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Pendula

Date Founded

2015

Company Location

Australia

Company Website

www.pendula.com

Company Facts

Organization Name

Altcraft Platform

Date Founded

2015

Company Location

Russia

Company Website

www.altcraft.com/en/

Categories and Features

Customer Engagement

Not specified

Email Marketing

Not specified

Push Notifications

Not specified

SMS Marketing

Not specified

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Customer Engagement

Analytics
Communication Management
Gamification

Customer Loyalty

Customer Activity Tracking
No-Card Loyalty System

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Website Visitor Tracking

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

Message Personalization
Reporting/Analytics

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