Audiense Reviews & Ratings

Audiense

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Total 5 out of 5 stars
ease 5 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 5 out of 5 stars

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What is People Pattern?

Traditional market research can be quite laborious, often lacks consistency when applied on a larger scale, and is prone to biases. People Pattern utilizes cutting-edge data science techniques to extract valuable marketing insights from the wealth of unbiased opinions and data generated by social media users, a concept we refer to as audience intelligence. While many social marketing platforms focus primarily on discussions surrounding brands, the real value lies in grasping the personas of those engaging in these conversations. By applying rigorous data science methodologies, People Pattern enables marketers to truly understand the PEOPLE behind brand dialogues, allowing them to move beyond basic metrics and embrace more advanced strategies for analyzing, targeting, and connecting with impactful audience segments. This transformation not only boosts marketing efficiency but also cultivates more meaningful relationships between brands and their consumers. Ultimately, understanding the audience at a deeper level can lead to more tailored marketing efforts that resonate more effectively with target demographics.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

Media

Integrations Supported

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

People Pattern

Date Founded

2013

Company Location

United States

Company Website

peoplepattern.com

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

Audience Intelligence

Not specified

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

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