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What is PeopleSocial?

PeopleSocial acts as a dynamic platform for employee advocacy, allowing businesses to tap into their employees' social networks as a powerful tool for distributing content. Teams have the ability to share approved content, craft personalized captions, organize posting timelines, and track engagement analytics across different social media channels. Through the use of PeopleSocial, marketers can significantly increase their organic reach, elevate engagement rates, and simplify the employee-driven content sharing process, resulting in greater efficiency and scalability. This strategy not only empowers the workforce but also fortifies the company's overall marketing approach, creating a more cohesive and impactful brand presence. Ultimately, the synergy between employees and marketing efforts leads to a more engaged and informed audience.

What is Employee Advocacy by Sprout Social?

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
X (Twitter)

Integrations Supported

AuthPoint
Axis LMS
DNSWatch
RiteTag
Sprout Social
ThreatSync
Wufoo
Zapier

API Availability

API Availability

Pricing Information

$600/month
Free Trial Offered?

Pricing Information

$89 per user per month
Billed annually
Free Trial Offered?

Supported Platforms

SaaS
Android

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

EvonSys

Date Founded

2023

Company Location

United States

Company Website

www.peoplesocial.io

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/features/employee-advocacy/

Categories and Features

Employee Advocacy

Post Scheduling
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Categories and Features

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Recognition
Goal Management
Performance Management
Pulse Surveys

Social Networking

Not specified

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