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What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

What is Loomit?

Loomit is a cutting-edge cloud platform that streamlines ad monetization for mobile publishers, providing them with extensive authority over how ads are delivered, tested, and monetized within their applications, ultimately boosting both revenue and user engagement without necessitating ongoing involvement from engineering teams. By serving as a bridge between the app and various ad mediation platforms, it enables flexible, rule-based monetization tactics, real-time A/B testing, and multivariate evaluations of mediation partners, as well as the ability to create personalized ad experiences tailored to distinct user groups, behaviors, or locations, all of which can be easily modified via an intuitive dashboard without the need for intricate coding. In addition, Loomit empowers publishers with robust ad quality control and audience segmentation tools, allowing them to protect important user segments from intrusive or low-quality ads while simultaneously fostering increased competition and CPM rates for high-value impressions. Moreover, the platform also includes features like automated format switching, which enhances the ad experience further, ensuring that ads remain relevant and engaging for users. This comprehensive approach to ad management enables publishers to maximize their monetization potential while maintaining a seamless user experience.

Media

Media

Integrations Supported

Decentriq
Eyeota
Zephr

Integrations Supported

Decentriq
Eyeota
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Company Facts

Organization Name

Loomit

Date Founded

2023

Company Location

United States

Company Website

loomit.ai/

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

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