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What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

What is OpenText Lens?

OpenTextâ„¢ Lensâ„¢ is a powerful and user-friendly cloud application that aims to illuminate the interactions between enterprise applications, connected systems, customers, suppliers, and trading partners. By leveraging Lens, organizations can gain critical insights to monitor the effectiveness of their processes in relation to key performance indicators, which allows for swift reactions to impactful events and boosts overall productivity. This platform ensures that insights regarding integrated data flows are easily accessible to business users, thereby extending visibility beyond the confines of the IT department. Users benefit from a premium experience that includes features such as notifications, alerts, reporting, and collaborative tools tailored to their needs. Every data flow processed through the OpenTextâ„¢ Trading Gridâ„¢ platform is displayed in a cohesive interface, promoting a thorough understanding of business operations. This comprehensive visibility into diverse integration flows offers valuable insights into business processes almost in real-time, enabling organizations to harness data-driven insights for more agile management. Furthermore, by taking a proactive approach to unforeseen challenges and risk reduction, businesses can uphold their operational integrity while propelling their success. In conclusion, OpenTextâ„¢ Lensâ„¢ proves to be an indispensable resource for organizations aiming to boost their data visibility and enhance operational effectiveness, ultimately fostering a culture of continuous improvement and innovation.

Media

Media

Integrations Supported

Decentriq
Eyeota
OpenText B2B Integration Foundation
Zephr

Integrations Supported

Decentriq
Eyeota
OpenText B2B Integration Foundation
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Company Facts

Organization Name

OpenText

Company Location

United States

Company Website

www.opentext.com/products/lens-data-visibility

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

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