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What is Perspective AI?

Perspective AI is a cutting-edge platform for customer research that leverages artificial intelligence to foster authentic conversations, yielding deep insights into customer behavior and enabling informed decision-making. By employing a single topic prompt, it seamlessly generates conversation guides and facilitates engaging interviews, whether through voice or text, at scale, and promptly delivers summaries, interactive analyses, and shareable highlights to align teams with customer needs, challenges, and aspirations. The platform's continuous Voice of Customer (VOC) memory system ensures that every new interaction adds value to a centralized knowledge base, while real-time dashboards reveal trends, sentiment, and critical decision-making factors without the need for extensive manual setups or complex integrations. Additionally, its rapid deployment in just minutes empowers product managers, customer success leaders, and market researchers to access AI-enhanced dialogues that transform qualitative data into actionable strategies, significantly boosting business performance. This innovative methodology not only helps organizations remain nimble and adaptable to shifting customer demands but also plays a crucial role in maintaining competitiveness in an ever-evolving market environment, highlighting the importance of staying attuned to customer feedback.

What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

Media

Media

Integrations Supported

Grok Bot

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version

Pricing Information

$59/test

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Not specified

Company Facts

Organization Name

Perspective AI

Company Location

United States

Company Website

getperspective.ai/

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Categories and Features

AI Research Tools

Not specified

Customer Feedback

Not specified

Market Research

Not specified

Categories and Features

Market Research

Not specified

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