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Adobe Express

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What is Photoroom?

Photoroom is the AI visual solution purpose-built for e-commerce, helping businesses transform raw product shots into listings that convert and clear every marketplace's requirements. Retailers, marketplaces, and consumer brands rely on it to produce, organise, and scale product imagery across all their channels — compressing what used to take weeks of photography into minutes of work. On-brand, accurate, and ready to sell. Photoroom runs commerce-specific models tuned for product fidelity — no warped shapes, no color shifts, none of the artificial look that costs buyer trust — because it solves for whether an image sells, not just whether it looks good. Teams managing thousands of SKUs can process an entire catalogue in a single pass, applying edits and brand kits uniformly so every listing looks consistent on every channel, with no designer or studio required and output up to 4K resolution. For larger operations, a production-grade image-processing API plugs straight into the tools sellers already run (Shopify, Amazon, eBay, TikTok Shop, and custom storefronts), establishing Photoroom as the central home for a brand's product visuals and automating production end to end. Capabilities range across background removal, generated product scenes, ghost mannequin shots, virtual models, brand-consistent output, and automated marketplace compliance. Photoroom grows with the business — individual sellers start free on web or mobile and upgrade as they scale, while marketplaces, retailers, and global brands run dedicated, sales-supported deployments. And because the underlying AI stays model-agnostic, customers always work with best-in-class quality tuned for commerce, with no disruption as the technology advances. Customers include Wolt, Mercari, Depop, Decathlon, and DoorDash — and Warner Bros. tapped Photoroom's API to power the viral "Barbie the Movie" selfie generator, used more than 13 million times.

What is Adobe Express?

Adobe Express is a versatile, AI-powered content creation app designed to help users quickly design high-impact visuals, videos, and marketing materials. It offers thousands of customizable templates and intuitive editing tools that make it easy to create social media posts, flyers, presentations, and branded content. The AI Assistant (beta) enables users to prompt and edit designs with precision, refining individual elements without starting from scratch. Integrated generative AI features powered by Adobe Firefly allow users to create images and creative assets using natural language prompts while ensuring commercially safe results. One-click resize functionality transforms a single design into multiple formats optimized for different social platforms. Brand kits ensure consistency by applying approved fonts, colors, and logos across all content. Built-in video tools support drag-and-drop editing, bulk updates, self-recording, and direct publishing. Seamless integration with Photoshop, Firefly, and Creative Cloud enhances workflow continuity. Cloud synchronization allows users to create and edit content from desktop or mobile devices without losing progress. Designed for individuals, teams, enterprises, and students, Adobe Express empowers users to produce professional, on-brand content quickly and efficiently.