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What is Phunware?

Phunware delivers mobile applications that blend gamification and interactive features, empowering brands to engage deeply with their customers while driving digital transformation. By utilizing a combination of your own data, exclusive insights from Phunware, and third-party resources, you can achieve a comprehensive understanding of your customer base. This capability allows for the delivery of focused messages that capture the attention of customers at various stages of their journey, whether it be before, during, or after their interactions. Furthermore, Phunware excels in developing innovative mobile experiences through customized app development services. As a distinctive entity in the market, we are the sole comprehensive enterprise software platform dedicated to mobile, providing businesses with the vital tools, solutions, data, and services necessary to effectively connect with, manage, and monetize their mobile app audiences globally. Our holistic approach empowers brands to create tailored experiences that resonate with users, thereby fostering enhanced customer loyalty and increasing brand visibility. This commitment to personalization not only strengthens customer relationships but also positions brands to thrive in a competitive landscape.

What is Oracle BlueKai?

Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.

Media

Media

Integrations Supported

BlueConic
Contentsquare
Criteo Commerce Growth
Improvado
Junos Traffic Vision
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
SiteSpect
Skai
Skypoint AI Platform
TrueTargeting

Integrations Supported

BlueConic
Contentsquare
Criteo Commerce Growth
Improvado
Junos Traffic Vision
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
SiteSpect
Skai
Skypoint AI Platform
TrueTargeting

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Phunware

Date Founded

2009

Company Location

United States

Company Website

www.phunware.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/data-management-platform/

Categories and Features

Application Development

Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Testing Management
Version Control
Web App Development

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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