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What is Piano?

The Piano platform consists of four interrelated products that work together seamlessly. Analytics Piano Analytics functions as a robust suite for data collection and analysis. Although it competes with a range of all-encompassing marketing and behavioral analytics tools, it differentiates itself in compliance-heavy contexts by offering a variety of specialized features and unique datasets. Activation Piano Activation includes Composer, which is recognized as the leading experience rules engine worldwide, as well as VX, our dedicated platform for subscription-based commerce. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated segmentation of both identified and anonymous users, facilitating the effortless export of customer segments to both Piano's tools and third-party systems. Amplifier Our suite of audience engagement tools covers management for organic and paid social media efforts, in addition to newsletters and push notifications. This set of solutions is specifically designed to elevate content that effectively channels traffic to owned and operated digital assets, ensuring sustained user engagement. Ultimately, the synergy of these four products fosters a holistic strategy for managing data and audiences, enhancing overall effectiveness and reach.

What is Mixpanel?

Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.

Media

Media

Integrations Supported

5X
Chartio
Fivetran
GrowthBook
Hootz
Jet Admin
Lumos
Mailchimp
Mazaal AI
Metric Insights
Neyox
OneSignal
Panoply
Pendula
Reptrics
Sloped
Startdeliver
Teldrip Insights
Untitled
Wufoo

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$89 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Piano

Date Founded

2011

Company Location

United States

Company Website

piano.io

Company Facts

Organization Name

Mixpanel

Date Founded

2009

Company Location

United States

Company Website

mixpanel.com

Categories and Features

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor

Conversion Tracking

Not specified

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Feedback Collection
Video Content

Customer Journey Mapping Tools

Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics

Customer Retention

Not specified

Data Analysis

Data Visualization
High Volume Processing
Predictive Analytics

Digital Analytics

Not specified

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Machine Learning

ML Algorithm Library
Model Training
Predictive Modeling
Statistical / Mathematical Tools
Visualization

Marketing Analytics

A/B Testing
Campaign Management
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics

Mobile App Analytics

A/B Testing
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking

Predictive Analytics

AI / Machine Learning

Product Analytics

Not specified

Product Management

Collaboration
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Resource Management

Web Analytics

Goal Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics
Problem Area Alerts

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio