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What is Pixalate?

Pixalate is recognized as the leading platform dedicated to preventing fraud, improving privacy, and ensuring compliance analytics across connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses significant trust and safety challenges for both advertisers and publishers alike. To address these issues, Pixalate has implemented a pre-bid blocking mechanism that successfully reduces invalid traffic (IVT) throughout CTV, mobile apps, and websites, leveraging a substantial network that includes over 5 million apps, 80 million domains, and 300 million OTT devices. The platform offers valuable analytics aimed at detecting fraud, protecting brands, and ensuring ad visibility while actively monitoring the expansive network of apps and domains to recognize more than 40 distinct types of IVT. Additionally, Pixalate has introduced Supply Path Quality (SPQ), marking the first analytics platform focused on optimizing supply paths regarding ad fraud and inventory quality, which is driven by a thorough examination of the Supply Chain Object (SCO) from the bitstream. The platform also features sophisticated technology designed to assess child-focused applications found in Google and Apple app stores, significantly broadening its array of tools. This pioneering strategy not only safeguards users but also contributes to creating a more transparent and trustworthy advertising environment, ultimately benefiting all stakeholders involved. Furthermore, by continuously innovating and adapting to new challenges, Pixalate reinforces its commitment to enhancing the integrity of digital advertising.

What is Advangelists?

Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.

Media

Media

Integrations Supported

AdMedia
App Store
Criteo Commerce Growth
Google Play

Integrations Supported

Lotame
PlaceIQ
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

Pixalate

Date Founded

2012

Company Location

United States

Company Website

www.pixalate.com

Company Facts

Organization Name

Advangelists

Date Founded

2016

Company Location

United States

Company Website

advangelists.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Ad Server

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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