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What is Pixalate?

Pixalate is recognized as the leading platform dedicated to preventing fraud, improving privacy, and ensuring compliance analytics across connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses significant trust and safety challenges for both advertisers and publishers alike. To address these issues, Pixalate has implemented a pre-bid blocking mechanism that successfully reduces invalid traffic (IVT) throughout CTV, mobile apps, and websites, leveraging a substantial network that includes over 5 million apps, 80 million domains, and 300 million OTT devices. The platform offers valuable analytics aimed at detecting fraud, protecting brands, and ensuring ad visibility while actively monitoring the expansive network of apps and domains to recognize more than 40 distinct types of IVT. Additionally, Pixalate has introduced Supply Path Quality (SPQ), marking the first analytics platform focused on optimizing supply paths regarding ad fraud and inventory quality, which is driven by a thorough examination of the Supply Chain Object (SCO) from the bitstream. The platform also features sophisticated technology designed to assess child-focused applications found in Google and Apple app stores, significantly broadening its array of tools. This pioneering strategy not only safeguards users but also contributes to creating a more transparent and trustworthy advertising environment, ultimately benefiting all stakeholders involved. Furthermore, by continuously innovating and adapting to new challenges, Pixalate reinforces its commitment to enhancing the integrity of digital advertising.

What is HUMAN Ad Fraud Sensor?

HUMAN's Ad Fraud Sensor for Platforms provides prompt and thorough analysis of sampled impressions, enabling your platform to eliminate sources of fraud effectively. By disrupting the tactics used by fraudsters, particularly those utilizing sophisticated bots in the programmatic environment, this tool helps maintain the integrity of your inventory, improve your platform's standing, and protect your revenue. It provides clear insights into supply sources that generate invalid traffic, ensuring transparency and accountability. Capable of identifying invalid traffic (IVT) across a range of formats such as desktop, mobile web, mobile in-app, audio, and connected TV, it enhances the performance and value of your inventory in the digital marketplace. Moreover, the HUMAN Ad Fraud Sensor is part of an all-encompassing Advertising Protection Package designed to safeguard your inventory. This tailored solution not only delivers real-time data but also strengthens your platform against the continuously changing threats found in the digital advertising landscape, thus ensuring long-term sustainability and trust for your clients. Ultimately, integrating this tool can lead to a more reliable advertising ecosystem for all stakeholders.

Media

Media

Integrations Supported

AdMedia
App Store
Criteo Commerce Growth
Google Play
Human Defense Platform

Integrations Supported

AdMedia
App Store
Criteo Commerce Growth
Google Play
Human Defense Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pixalate

Date Founded

2012

Company Location

United States

Company Website

www.pixalate.com

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud-sensor-platforms

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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