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What is PlaceIQ?

Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.

What is Advan?

Advan Research delivers a robust analytics platform that specializes in location and transaction data, providing accurate and privacy-compliant insights into foot traffic, mobility, and transactions across millions of physical locations worldwide. By harnessing opt-in geolocation data from hundreds of millions of devices, as well as credit and debit card transaction information, the platform constructs a detailed model that incorporates curated geofences covering over 150 million buildings and points of interest. This sophisticated approach facilitates the creation of in-depth metrics, including traffic counts, dwell durations, demographic insights, migration patterns, and revenue predictions for thorough comparative analysis. Their extensive array of products features cutting-edge tools such as REveal, a self-service GIS dashboard tailored for real estate and traffic analytics, in addition to offerings like REI Real Estate Intelligence, SpendView transaction feeds, Patterns+ foot traffic data, REP insights into demographics and migration, and the FiT financial terminal. Clients can utilize these resources to effectively visualize, evaluate, and compare multiple locations, which significantly enhances their strategic decision-making in the realms of real estate and retail. Furthermore, this all-encompassing platform equips businesses with the ability to uncover deeper insights, ultimately enabling them to make more educated decisions grounded in the wealth of data available. As a result, companies can better navigate market dynamics and optimize their operations based on actionable intelligence.

Media

Media

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Precisely

Date Founded

1968

Company Location

United States

Company Website

www.placeiq.com

Company Facts

Organization Name

Advan

Date Founded

2015

Company Location

United States

Company Website

advanresearch.com

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

GIS

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

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