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What is PlaceIQ?

Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.

What is BlueZoo?

BlueZoo employs smartphone Wi-Fi probes to estimate real-time foot traffic as a substitute for counting actual individuals. We examine visitor metrics, such as the number of visitors, their visit frequency, and the length of their stays. Our technology tracks unique individuals and their return habits. The sensors we install can connect through ethernet, Wi-Fi, or cellular networks. By analyzing the presence and movement of people in various environments, BlueZoo supports businesses in boosting revenue, minimizing costs, and enhancing safety measures. This provides a deeper understanding of your customer base and its effects on operations. Effectively managing and directing foot traffic can lead to improved safety protocols, influencing purchasing patterns and optimizing staff allocation. Awareness of current occupancy levels allows for accurate predictions regarding future visitor trends, helping to prevent overcrowding. This strategic approach enables more efficient staffing, allowing you to schedule employees only when visitor traffic approaches capacity limits. We combine advanced hardware sensors, cloud-based analytics, and visualization tools to refine your physical space. Consequently, we help you cultivate a more streamlined and enjoyable experience for your clientele, ultimately leading to increased customer satisfaction and loyalty.

Media

Media

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Amazon Web Services (AWS)
FWi
Google Cloud Platform
Vonage Business

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Precisely

Date Founded

1968

Company Location

United States

Company Website

www.placeiq.com

Company Facts

Organization Name

BlueZoo

Date Founded

2020

Company Location

United States

Company Website

www.bluezoo.io

Categories and Features

Categories and Features

Foot Traffic Data

Not specified

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