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What is PlaceIQ?
Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.
What is Localsensor?
Localsensor emerges as a leader in the realm of advertising technology, featuring its own innovative location-based mobile demand-side platform (DSP). The company partners with top advertisers and agencies to implement highly pertinent location-targeted campaigns on an extensive scale. By leveraging our unique LocalGraphâ„¢ technology, we engage audiences through impactful location-based ads at the precise moments and places they will be most effective. Our state-of-the-art real-time bidding (RTB) technology further optimizes your media spending for better performance. Localsensor offers both self-service and fully managed DSP options, facilitating hyper-local targeting via our advanced mobile advertising platform. You can accurately identify your campaign's audience based on particular locations and timing, finely tuned to the local and social contexts you wish to capture. By integrating location context into your advertising efforts, you can significantly increase their relevance and levels of engagement. Moreover, our sophisticated analytics and campaign management tools allow you to monitor engagement closely, giving you the ability to define your target audience along with local and social dynamics that impact your campaigns. This thorough methodology ensures that every facet of your advertising strategy is meticulously crafted for optimal effectiveness, ultimately driving higher return on investment. Furthermore, with Localsensor's commitment to innovation, businesses can stay ahead in a competitive market by making informed decisions based on real-time data insights.
Integrations Supported
Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk
Integrations Supported
Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Precisely
Date Founded
1968
Company Location
United States
Company Website
www.placeiq.com
Company Facts
Organization Name
Localsensor
Date Founded
2011
Company Location
Netherlands
Company Website
localsensor.com
Categories and Features
Location Intelligence
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring
Categories and Features
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi