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What is PlaceIQ?

Expertly delivered location intelligence sets us apart. A decade ago, PlaceIQ emerged as a pioneer in location intelligence, specifically within the realms of marketing and media. Today, we proudly hold the title of the leading data and technology firm, enabling businesses to leverage location-based insights for improved audience engagement and comprehension. By harnessing location data, organizations can implement targeted audience strategies that produce significant, measurable results. Additionally, tracking foot traffic trends allows for a deeper analysis of what drives actual visits to various locations. By examining movement patterns, businesses can uncover valuable market insights that facilitate well-informed decision-making. Subscribe to our data licensing service to access premium location data, ensuring your organization stays ahead of the competition in the industry. With our extensive resources at your disposal, you are empowered to make data-driven decisions that significantly enhance your overall marketing effectiveness while adapting to an ever-evolving marketplace. Ultimately, our commitment to innovation continues to shape the future of location intelligence.

What is Occuspace?

Occuspace sensors are designed to detect Bluetooth and WiFi activity within a designated area, collecting data from a variety of devices including laptops, smartphones, wearables, and other connected technologies. This data collection facilitates the application of machine learning algorithms, which can accurately estimate the number of people present with an impressive accuracy exceeding 90%. Just as an effectively crafted website utilizes analytics to gain insights into user behavior, the same concept is equally relevant to understanding physical environments. Occuspace provides valuable information on how spaces are utilized, shedding light on the interactions of individuals with their surroundings and the constructed environments. Our goal is to streamline the understanding of spatial dynamics, which can lead to discovering new opportunities and pinpointing areas that may require improvements. This documentation details the offerings of Occuspace, provides introductory guidance for users, and clarifies the operational mechanics of the system. Furthermore, the versatility of Occuspace allows for the analysis of any type of environment, irrespective of ceiling heights, walkway sizes, or overall spatial configurations. By harnessing this innovative technology, organizations are empowered to design more efficient and user-friendly spaces that enhance the experience of all occupants. The insights gained can lead to informed decisions that better cater to the needs of users.

Media

Media

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

Integrations Supported

Adobe Audience Manager
Advangelists
Google Marketing Platform
LiveRamp
MediaMath
Oracle Advertising
Sizmek Ad Suite
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$600 per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Precisely

Date Founded

1968

Company Location

United States

Company Website

www.placeiq.com

Company Facts

Organization Name

Occuspace

Company Website

occuspace.io

Categories and Features

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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