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What is Planable?

Planable is the social media management tool that works for agencies juggling multiple clients and for brands managing both internal and external teams. It lets you handle multiple brands in dedicated workspaces, plan content in a drag-and-drop calendar, and create or refine content using comments, annotations, and suggestions. You can set up approval flows to match your own process—from no approvals at all to complex multi-level sign-offs. Publishing is direct. Major platforms are covered. You can interact with your audience via comments, check in on performance through built-in analytics, and quickly build reports that keep stakeholders and clients in the loop. Planable gives teams a place to centralize their content. Instead of digging through folders, emails, or spreadsheets, everything lives in one spot. You can switch between calendar, feed, or grid views depending on how your brain works. Draft posts can be shared in clean previews your clients can review without logging in. Built-in blur tools let you hide license plates or other sensitive visuals before sharing. You can chat with clients right on the content, keeping feedback visible, relevant, and organized. It’s a client-friendly setup that doesn’t add friction. The more feedback you collect, the stronger the outcome. More reviews don’t mean lower quality—they reflect broader adoption and richer ideas. Planable helps teams focus on what matters: getting good content out the door without losing hours to back-and-forth chaos. Since launching in 2016, Planable has helped over 7,000 marketing teams—including names like Hyundai, KFC, Christian Louboutin, and SMEG—ship better content, faster. In 2025, Planable joined SE Ranking, the SEO platform trusted by over one million marketers, with a shared mission: redefining brand visibility in the AI era.

What is ContentCal?

ContentCal, part of the Adobe family, streamlines the management of your content marketing and social media strategies, enabling you to focus more on creativity and strategic planning. The platform facilitates synchronization among various teams and channels, improving communication and boosting engagement initiatives. By prioritizing global and regional content visibility, it aids in the successful execution of marketing campaigns. Designed for ease of use, users can master the platform within just 15 minutes, allowing them to create, curate, share, draft, and organize content and campaigns on an international level. It also offers valuable features for comparing and sharing best practices, providing insights into effective strategies and optimal timing for implementation, while delivering comprehensive reporting on post-performance across the organization. Moreover, users can oversee inboxes and monitor mentions and messages across different channels. Founded by a collective of agency marketers, ContentCal originated from the need for simple yet sophisticated tools to create and distribute content, as well as to facilitate seamless sharing for client feedback and approval. This collaborative approach not only fosters teamwork but also significantly boosts the efficiency of the entire content creation workflow, ultimately contributing to more successful marketing outcomes.

Media

Media

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Pinterest
Threads
TikTok
X (Twitter)
YouTube

Integrations Supported

Facebook
Buffer
Slack
Stackreaction
Wufoo
Zapier

API Availability

API Availability

Pricing Information

$33/per workspace/per month
We offer the following plans:

Basic — $39/workspace/month or $390/workspace/year

Pro — $59/workspace/month or $590/workspace/year

Enterprise – plans start from $200/month depending on how many workspaces you need.
Free Version
Free Trial Offered?

Pricing Information

$9.00/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Supported Platforms

SaaS
iPhone
iPad
Windows
Mac

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Planable

Date Founded

2016

Company Location

United States

Company Website

planable.io

Company Facts

Organization Name

Content Calendr

Date Founded

2017

Company Location

United Kingdom

Company Website

www.contentcal.io

Categories and Features

Social Media Management

Automated Publishing
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling

Social Networking

Media Library
Social Media Integration
User Profiles

Team Communication

Activity / News Feed
Calendar Management
Discussion Threads
File Sharing
Mobile Access
Push Notifications

Categories and Features

Content Management

Audio Content
Full Text Search
Image Editor
Text Editor
Version Control
Video Content

Media Planning

Not specified

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling

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