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What is Planable?

Planable is the social media management tool that works for agencies juggling multiple clients and for brands managing both internal and external teams. It lets you handle multiple brands in dedicated workspaces, plan content in a drag-and-drop calendar, and create or refine content using comments, annotations, and suggestions. You can set up approval flows to match your own process—from no approvals at all to complex multi-level sign-offs. Publishing is direct. Major platforms are covered. You can interact with your audience via comments, check in on performance through built-in analytics, and quickly build reports that keep stakeholders and clients in the loop. Planable gives teams a place to centralize their content. Instead of digging through folders, emails, or spreadsheets, everything lives in one spot. You can switch between calendar, feed, or grid views depending on how your brain works. Draft posts can be shared in clean previews your clients can review without logging in. Built-in blur tools let you hide license plates or other sensitive visuals before sharing. You can chat with clients right on the content, keeping feedback visible, relevant, and organized. It’s a client-friendly setup that doesn’t add friction. The more feedback you collect, the stronger the outcome. More reviews don’t mean lower quality—they reflect broader adoption and richer ideas. Planable helps teams focus on what matters: getting good content out the door without losing hours to back-and-forth chaos. Since launching in 2016, Planable has helped over 7,000 marketing teams—including names like Hyundai, KFC, Christian Louboutin, and SMEG—ship better content, faster. In 2025, Planable joined SE Ranking, the SEO platform trusted by over one million marketers, with a shared mission: redefining brand visibility in the AI era.

What is Employee Advocacy by Sprout Social?

Sprout Social’s Employee Advocacy platform enables organizations to amplify their social media presence by empowering employees to share branded content quickly and confidently, all while maintaining compliance with pre-approved messaging. This tool helps companies increase organic reach and brand awareness significantly, saving considerable advertising costs by harnessing earned media value generated through employee networks. Employees can share content effortlessly across major social platforms such as LinkedIn, X (formerly Twitter), Facebook, and Instagram using intuitive desktop and mobile applications. The platform allows organizations to draft message ideas, send targeted communications via newsletters or integrated workspaces like Microsoft Teams and Slack, and enable employees to explore relevant topics in their preferred languages. Gamification features boost engagement by rewarding participation, making advocacy fun and motivating. Employers gain access to detailed analytics that track shares, reach, earned media value, and connections to leads, web traffic, and event sign-ups, proving the ROI of advocacy efforts. Sprout Social supports flexible workflows and multilingual capabilities, accommodating the needs of global organizations. Backed by industry studies, the platform demonstrates how brand consistency through employee advocacy can increase revenue and talent pipeline growth. It is an essential solution for companies looking to turn their workforce into authentic brand ambassadors who can drive marketing impact organically. Overall, Sprout Social’s Employee Advocacy bridges the gap between internal communications and external brand promotion effectively and securely.

Media

Media

Integrations Supported

Facebook
Google Business Profile
Instagram
LinkedIn
Pinterest
Threads
TikTok
X (Twitter)
YouTube

Integrations Supported

AuthPoint
Axis LMS
DNSWatch
RiteTag
Sprout Social
ThreatSync
Wufoo
Zapier

API Availability

API Availability

Pricing Information

$33/per workspace/per month
We offer the following plans:

Basic — $39/workspace/month or $390/workspace/year

Pro — $59/workspace/month or $590/workspace/year

Enterprise – plans start from $200/month depending on how many workspaces you need.
Free Version
Free Trial Offered?

Pricing Information

$89 per user per month
Billed annually
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Planable

Date Founded

2016

Company Location

United States

Company Website

planable.io

Company Facts

Organization Name

Sprout Social

Date Founded

2010

Company Location

United States

Company Website

sproutsocial.com/features/employee-advocacy/

Categories and Features

Social Media Management

Automated Publishing
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling

Social Networking

Media Library
Social Media Integration
User Profiles

Team Communication

Activity / News Feed
Calendar Management
Discussion Threads
File Sharing
Mobile Access
Push Notifications

Categories and Features

Brand Advocacy

Not specified

Employee Advocacy

Not specified

Employee Engagement

Benchmarking
Cultural Alignment
Employee Awards
Employee Recognition
Goal Management
Performance Management
Pulse Surveys

Social Networking

Not specified

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