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What is Playable Factory?

Playable Factory stands at the forefront of marketing innovation, delivering state-of-the-art interactive and playable advertising solutions designed to enhance user acquisition through diverse marketing strategies. Our expertise lies in the creation of mesmerizing 2D and 3D playable ads specifically crafted for mobile games, applications, and various brands. By integrating interactive videos and end cards, we add an engaging layer beyond traditional 15-30 second video ads, allowing users to experience the unique features and visuals of applications and websites directly. With the Gearbox tool, users can seamlessly create and perfect their own playable ads, keeping track of all versions in a centralized platform. These ads are ready to be launched across major ad networks, enabling marketers to track user interactions and gather essential insights into potential customers through an intuitive interface that requires no coding expertise. Every element of your ads can be customized, including visuals, levels, environments, characters, and much more! The creative opportunities are limitless, allowing for the development of countless distinctive playable iterations for your game or application, significantly boosting your marketing effectiveness. Overall, Playable Factory equips marketers with the tools needed to engage their audiences in ways that are more impactful than ever before, ultimately transforming how brands connect with their target market. With our innovative solutions, you can truly redefine your marketing strategy.

What is GearBox by IRIS?

GearBox® by IRIS is a powerful, modular marketing platform designed to help enterprises streamline distributed marketing efforts by connecting campaigns, vendors, budgets, and teams within a single, cohesive system. It addresses the common challenges of fragmented workflows by aligning marketing, sales, and operations processes for improved efficiency and transparency. The platform offers flexible integration options that support any vendor, allowing procurement and execution to flow smoothly while maintaining consistent brand standards across all projects. Channel partners benefit from automated management of co-op, MDF, and rebate programs, enabling impactful and timely local marketing campaigns. Sales teams leverage GearBox® for real-time insights, tracking campaign performance, order status, and budget allocation to optimize decision-making. The platform serves a wide array of industries, including manufacturing, franchise retail, real estate, automotive, insurance, and restaurant chains, tailoring solutions to unique sector needs. GearBox® also provides integrated marketing calendars and collaborative tools to empower distributors, dealers, and franchisees to execute aligned marketing strategies effectively. With a strong focus on measurable results, businesses gain complete visibility into their marketing efforts and financial management. Numerous case studies demonstrate GearBox®’s ability to transform complex marketing programs into streamlined, successful campaigns. Ultimately, GearBox® by IRIS empowers organizations to scale marketing impact while reducing operational friction and ensuring brand consistency across all channels.

Media

Media

Integrations Supported

Integrations Supported

X Ads (Twitter Ads)

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Playable Factory

Company Location

Turkey

Company Website

playablefactory.com

Company Facts

Organization Name

Strategic Marketing Support IRIS

Company Location

United States

Company Website

www.irisnow.com

Categories and Features

Advertising

Not specified

Gamification

Not specified

Interactive Video

Not specified

Categories and Features

Marketing

Not specified

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