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What is Playable Factory?

Playable Factory stands at the forefront of marketing innovation, delivering state-of-the-art interactive and playable advertising solutions designed to enhance user acquisition through diverse marketing strategies. Our expertise lies in the creation of mesmerizing 2D and 3D playable ads specifically crafted for mobile games, applications, and various brands. By integrating interactive videos and end cards, we add an engaging layer beyond traditional 15-30 second video ads, allowing users to experience the unique features and visuals of applications and websites directly. With the Gearbox tool, users can seamlessly create and perfect their own playable ads, keeping track of all versions in a centralized platform. These ads are ready to be launched across major ad networks, enabling marketers to track user interactions and gather essential insights into potential customers through an intuitive interface that requires no coding expertise. Every element of your ads can be customized, including visuals, levels, environments, characters, and much more! The creative opportunities are limitless, allowing for the development of countless distinctive playable iterations for your game or application, significantly boosting your marketing effectiveness. Overall, Playable Factory equips marketers with the tools needed to engage their audiences in ways that are more impactful than ever before, ultimately transforming how brands connect with their target market. With our innovative solutions, you can truly redefine your marketing strategy.

What is Peak DSP?

Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention. Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency. The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing models:
• CPM - Buy targeted impressions at large volumes
• CPV - Cost per View, buy in your defined CPV price at no risk
• CPI - Cost per Install. Buy with dynamic CPM/CPI using our prediction algorithm towards install, and pay the real bid on the second price auction
• CPLV - Cost per Landing Page View. Pay only for clicks that actually reach the landing page! Avoid click fraud & bounce rate.

No minimum or commitment.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Playable Factory

Company Location

Turkey

Company Website

playablefactory.com

Company Facts

Organization Name

Peak DSP (by Edge 226)

Company Location

United States

Company Website

www.peak226.com

Categories and Features

Advertising

Not specified

Gamification

Not specified

Interactive Video

Not specified

Categories and Features

Ad Server

Ad Inventory Management
Ad Optimization
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Rich Media Ad Serving
Video Ad Serving

Artificial Intelligence

For Sales
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation

Big Data

Predictive Analytics

Demand Planning

Inventory Optimization

Mobile Marketing

In-App Marketing

Retargeting

Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting

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