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What is Playable?

Playable is a leading gamification platform built to empower marketers at enterprise scale by converting customer engagement into tangible business results. It enables brands to design and deploy captivating interactive experiences that enhance brand recall, deepen customer loyalty, and stimulate advocacy through immersive gameplay. The platform excels at gathering zero-party data in a transparent, compliant manner, fueling highly personalized marketing campaigns and informed decision-making. Marketers can leverage Playable to boost conversion rates, optimize marketing budgets, and amplify the effectiveness of campaigns across paid, owned, and earned media. With an average engagement duration of over a minute and a nearly 25% click-through rate, Playable campaigns consistently outperform standard digital marketing efforts. The platform features a comprehensive library of games spanning luck, knowledge, and skill categories, allowing tailored experiences to meet varied marketing objectives. Trusted by over 650 global brands such as Virgin Red, Carlsberg, and Costcutter, Playable demonstrates proven success through case studies showing doubled redemption rates and record-low acquisition costs. Its enterprise-grade security, compliance with ISO 27001 and GDPR, and data privacy commitment offer marketers peace of mind. By blending creative gamification with actionable analytics, Playable transforms fleeting brand moments into lasting impact and measurable ROI. The platform’s ease of integration and support ensures rapid deployment and ongoing campaign optimization.

What is BRAME?

BRAME is recognized as a leading Gamification Marketing Platform that equips marketers with the tools needed to captivate, convert, and retain their audience through engaging interactive campaigns. Its innovative Gamification Builder streamlines the process of turning traditional campaigns into captivating game-like experiences, utilizing proven gaming concepts and customizable templates that have been honed through the execution of over 10,000 global campaigns. Marketers can easily select a game, tailor the template to their needs, integrate the experience smoothly, and monitor performance metrics in real-time to enable continuous improvement. The platform boasts a growing library of more than 100 versatile templates designed for diverse industries, empowering teams to craft campaign strategies that not only attract attention but also stimulate user engagement and foster customer loyalty. Moreover, BRAME's ability to facilitate gamified campaigns extends across various platforms, including websites, applications, display and video ads, paid media, proprietary channels, links, and iFrames, thereby ensuring a comprehensive and adaptable distribution strategy throughout the entire marketing landscape. This extensive integration not only broadens the reach of campaigns but also significantly enhances the effectiveness of engagement strategies employed by businesses. Ultimately, BRAME positions itself as an essential tool for marketers looking to innovate in their customer interaction efforts.

Media

Media

Integrations Supported

Mailchimp
Salesforce
ActiveCampaign
Airship
Bloomreach
Campaign Monitor
CleverReach
ClickDimensions
Drip
Heyloyalty
Iterable
Klaviyo
LianaCommerce
Mapp Marketing Cloud
Mosaic by MethodWorx
Revinate
Salesforce Agentforce Marketing
Symplify
Voyado
eMarketeer

Integrations Supported

Mailchimp
Salesforce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Playable

Date Founded

2017

Company Location

Denmark

Company Website

playable.com

Company Facts

Organization Name

BRAME

Company Location

Switzerland

Company Website

www.brame.io

Categories and Features

Gamification

Collaboration Tools
Contest Management
Feedback Management
For Sales
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Categories and Features

Gamification

Not specified

Marketing

Not specified

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