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What is Playable?

Playable is a leading gamification platform built to empower marketers at enterprise scale by converting customer engagement into tangible business results. It enables brands to design and deploy captivating interactive experiences that enhance brand recall, deepen customer loyalty, and stimulate advocacy through immersive gameplay. The platform excels at gathering zero-party data in a transparent, compliant manner, fueling highly personalized marketing campaigns and informed decision-making. Marketers can leverage Playable to boost conversion rates, optimize marketing budgets, and amplify the effectiveness of campaigns across paid, owned, and earned media. With an average engagement duration of over a minute and a nearly 25% click-through rate, Playable campaigns consistently outperform standard digital marketing efforts. The platform features a comprehensive library of games spanning luck, knowledge, and skill categories, allowing tailored experiences to meet varied marketing objectives. Trusted by over 650 global brands such as Virgin Red, Carlsberg, and Costcutter, Playable demonstrates proven success through case studies showing doubled redemption rates and record-low acquisition costs. Its enterprise-grade security, compliance with ISO 27001 and GDPR, and data privacy commitment offer marketers peace of mind. By blending creative gamification with actionable analytics, Playable transforms fleeting brand moments into lasting impact and measurable ROI. The platform’s ease of integration and support ensures rapid deployment and ongoing campaign optimization.

What is Ludeo?

Ludeo acts as a groundbreaking platform for game discovery and marketing, transforming traditional video content into interactive experiences that allow users to engage directly with gameplay from various social media feeds, communities, and websites. Instead of simply watching trailers or clips, Ludeo provides a streamlined "click + play" feature, enabling players to instantly jump into short gameplay sessions without the hassle of downloads, logins, or complex setups, thereby bridging the gap between discovering a game and actually playing it. The platform includes "Ludeos," which are shareable, interactive highlights derived from authentic gameplay moments, intended to be disseminated across channels such as YouTube, Twitch, Discord, and other social environments, thus shifting passive viewing into active participation. Additionally, Ludeo serves as a marketing technology layer specifically crafted for game developers and creators, offering a lightweight SDK that seamlessly integrates with existing game engines, allowing developers to capture key gameplay moments and convert them into playable snippets for users to experience. This innovative strategy greatly enhances user engagement while providing creators with a novel way to effectively showcase their games. As a result, Ludeo is poised to transform the manner in which gamers discover and interact with new titles, making the gaming experience more immersive and accessible than ever before. The platform's ability to connect players with games in real-time represents a significant evolution in the gaming industry, ensuring that players can explore new titles with unparalleled ease.

Media

Media

Integrations Supported

ActiveCampaign
Adobe Marketo Engage
Airship
Apsis One
Braze
Drip
Eloqua
InterMail
Iterable
Klaviyo
Make
Rule
SAP Commerce Cloud
Salesforce
Ubivox
Webpower
dotdigital Engagement Cloud

Integrations Supported

Discord
Twitch
YouTube

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Playable

Date Founded

2017

Company Location

Denmark

Company Website

playable.com

Company Facts

Organization Name

Ludeo

Company Location

United States

Company Website

business.ludeo.com

Categories and Features

Gamification

Collaboration Tools
Contest Management
Feedback Management
For Sales
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Categories and Features

Game Development

Not specified

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