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What is Playable?

Playable is a leading gamification platform built to empower marketers at enterprise scale by converting customer engagement into tangible business results. It enables brands to design and deploy captivating interactive experiences that enhance brand recall, deepen customer loyalty, and stimulate advocacy through immersive gameplay. The platform excels at gathering zero-party data in a transparent, compliant manner, fueling highly personalized marketing campaigns and informed decision-making. Marketers can leverage Playable to boost conversion rates, optimize marketing budgets, and amplify the effectiveness of campaigns across paid, owned, and earned media. With an average engagement duration of over a minute and a nearly 25% click-through rate, Playable campaigns consistently outperform standard digital marketing efforts. The platform features a comprehensive library of games spanning luck, knowledge, and skill categories, allowing tailored experiences to meet varied marketing objectives. Trusted by over 650 global brands such as Virgin Red, Carlsberg, and Costcutter, Playable demonstrates proven success through case studies showing doubled redemption rates and record-low acquisition costs. Its enterprise-grade security, compliance with ISO 27001 and GDPR, and data privacy commitment offer marketers peace of mind. By blending creative gamification with actionable analytics, Playable transforms fleeting brand moments into lasting impact and measurable ROI. The platform’s ease of integration and support ensures rapid deployment and ongoing campaign optimization.

What is Playable Factory?

Playable Factory stands at the forefront of marketing innovation, delivering state-of-the-art interactive and playable advertising solutions designed to enhance user acquisition through diverse marketing strategies. Our expertise lies in the creation of mesmerizing 2D and 3D playable ads specifically crafted for mobile games, applications, and various brands. By integrating interactive videos and end cards, we add an engaging layer beyond traditional 15-30 second video ads, allowing users to experience the unique features and visuals of applications and websites directly. With the Gearbox tool, users can seamlessly create and perfect their own playable ads, keeping track of all versions in a centralized platform. These ads are ready to be launched across major ad networks, enabling marketers to track user interactions and gather essential insights into potential customers through an intuitive interface that requires no coding expertise. Every element of your ads can be customized, including visuals, levels, environments, characters, and much more! The creative opportunities are limitless, allowing for the development of countless distinctive playable iterations for your game or application, significantly boosting your marketing effectiveness. Overall, Playable Factory equips marketers with the tools needed to engage their audiences in ways that are more impactful than ever before, ultimately transforming how brands connect with their target market. With our innovative solutions, you can truly redefine your marketing strategy.

Media

Media

Integrations Supported

Adversus
Agillic
Airship
CleverReach
Custobar
Drip
Klaviyo
LeadDesk
LianaCommerce
Mailchimp
Rule
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Selligent
Ubivox
Voyado
Webpower
dotdigital Engagement Cloud
eMarketeer

Integrations Supported

Adversus
Agillic
Airship
CleverReach
Custobar
Drip
Klaviyo
LeadDesk
LianaCommerce
Mailchimp
Rule
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Selligent
Ubivox
Voyado
Webpower
dotdigital Engagement Cloud
eMarketeer

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playable

Date Founded

2017

Company Location

Denmark

Company Website

playable.com

Company Facts

Organization Name

Playable Factory

Company Location

Turkey

Company Website

playablefactory.com

Categories and Features

Gamification

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Categories and Features

Gamification

Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management

Popular Alternatives

Popular Alternatives

Playable Reviews & Ratings

Playable

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