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What is PlaybookUX?

PlaybookUX is a global software solution designed to help companies gather insights from their intended audience. It enables users to observe genuine interactions with their products, websites, or prototypes. Our platform streamlines the processes of recruiting participants, offering incentives, and transcribing video sessions, along with comprehensive analysis of the collected data. Additionally, it utilizes advanced natural language processing techniques to enhance the evaluation of research sessions, ensuring deeper understanding and actionable insights. This innovative approach empowers businesses to make data-driven decisions based on real user feedback.

What is Lookback?

Engage actively with your users to gain insight into their interactions with your application or website. By conducting interviews with participants from various global locations, your team can observe and document valuable insights along with precise timestamps for enhanced analysis. Alternatively, you can invite users to independently complete tasks by providing them with a test link, leading to a collection of recorded sessions that are sent directly to your inbox. This remote user research method is suitable for both mobile and desktop platforms, removing the necessity for any physical connections. You can ask questions, gather authentic feedback, and allow participants to share their screens from anywhere in the world. Effortlessly test any type of website, application, or prototype. Each research initiative comes with a unique LiveShare invite link that can be shared with multiple participants, facilitating extensive outreach. Expand your research efforts beyond conventional environments by capturing the interactions of individuals through their faces, screens, and voices, regardless of their location, thus enriching the scope of your findings. This innovative approach not only boosts user engagement but also cultivates a more profound understanding of user behavior across varied contexts, ultimately leading to improved design decisions. By embracing this methodology, you can refine your offerings to better meet the needs and preferences of your diverse user base.

Media

Media

Integrations Supported

CleverX

Integrations Supported

CleverX

API Availability

Has API

API Availability

Has API

Pricing Information

$49 one-time fee
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playbook UX

Date Founded

2018

Company Location

United States

Company Website

www.playbookux.com

Company Facts

Organization Name

Lookback

Date Founded

2013

Company Location

United States

Company Website

lookback.io

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

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