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What is Playmatic?

Playmatic functions as a specialized video-advertising platform tailored for content and news websites, offering an array of engaging tools including interactive features, micro-site integrations, pop-up notifications and buttons, surveys, embedded forms, checkout functionality, multi-tiered scenarios, and standard pre-roll ads. With a robust network of over 8,000 websites, it achieves more than 20 million impressions each day, highlighting its extensive reach. The platform's remarkable effectiveness is evident as videos created through its services are retained in memory 51% better than non-interactive ones, while engagement and brand interactions double, and purchase intent soars by eight times compared to conventional pre-rolls. Engage Video ads, or Engageroll, lead to conversions that can increase by as much as 30%, a striking 40% rise in brand awareness, and viewer engagement that is eight times greater than traditional non-interactive advertisements. In addition, Playmatic simplifies the production process, allowing any video to be converted into an interactive format, which results in a threefold improvement in return on investment and heightened brand recognition when compared to typical ads. This innovative methodology not only grabs the audience's attention but also cultivates stronger relationships between brands and their customers, showcasing the potential for transformative advertising experiences. By leveraging such advanced tools, companies can enhance their marketing strategies significantly.

What is Gruuv Interactive?

Video content is everywhere, and it’s evident that video advertising is on track to become just as prevalent. Nevertheless, there is currently a lack of infrastructure to distribute video ads effectively across different screens, devices, and platforms. This market need led to the establishment of Gruuv. Our groundbreaking technology platform equips Advertisers, Publishers, and Platforms with the tools to easily create and disseminate interactive video ads designed for a multiscreen experience. Founded by passionate professionals in mobile video advertising who have been pushing for progress in this area since the beginning, Gruuv allows businesses to produce impactful mobile and video ads at much lower costs. Creating captivating video formats can be done in just a few minutes, and all ads are fully responsive for various contexts, including In Stream, Interstitial, Native, and HTML5. With our intuitive drag-and-drop video ad builder, users can design impressive and effective creative and ad tags without requiring any coding or graphic design expertise. This ease of use opens the door for everyone to engage in the rapidly changing world of digital advertising, ensuring that no one is left behind in this dynamic environment. The future of video advertising is bright, and Gruuv is committed to leading the way.

Media

Media

Integrations Supported

Oracle Moat
Weborama
YouTube

Integrations Supported

Oracle Moat
Weborama
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Playmatic

Company Location

Russia

Company Website

playmatic.video/

Company Facts

Organization Name

Gruuv Interactive

Date Founded

2015

Company Location

United States

Company Website

www.gruuvinteractive.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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