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What is Plexure?
Achieving favorable results such as enhanced basket size, increased profitability, and a higher frequency of in-store visits is entirely possible. As the average transaction value rises, so does the likelihood of making purchases. We provide solutions that can be tailored to fit a wide range of brands operating in ever-changing markets. Our advanced segmentation and targeting technology enables the development of detailed customer profiles, paving the way for the creation of exceptional loyalty programs. Moreover, our comprehensive suite of intelligence modules is designed to implement a cycle of testing, learning, and optimization. This approach ensures that you effectively address business challenges while maintaining a competitive edge. By leveraging our digital toolkit, you can expedite your digital transformation journey, utilizing your data to establish a content management system that facilitates personalized, high-volume, and frequent marketing efforts. The shift towards digital solutions in quick-service restaurants has been expedited by the pandemic, affecting various aspects such as ordering, payment, and tailored rewards. As businesses adapt to these changes, staying ahead in the digital landscape is not just beneficial but crucial.
What is Brij?
Brij functions as a holistic omnichannel marketing solution that converts purchases from retail and marketplace avenues into owned, clear customer signals, helping brands identify buyers who often remain unseen when transactions occur through third-party vendors. By leveraging packaging, inserts, and displays, the platform initiates incentive-driven digital interactions, which encompass warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational product information, all while collecting essential first-party data such as email addresses, phone numbers, and buying preferences. Its sophisticated AI engine processes scans, registrations, and receipts to build comprehensive customer profiles that include basket content, shopping behaviors, purchase frequency, and cohort trends, thus providing deeper insights into consumer behavior. Moreover, the ability to verify purchases and analyze basket data enables the transformation of offline purchases into useful marketing insights, while the automated segmentation tool skillfully forms behavioral cohorts primed for targeted outreach. This intricate methodology not only amplifies customer understanding but also refines marketing approaches to better resonate with the evolving needs and preferences of consumers. Ultimately, Brij empowers brands to engage more effectively with their audiences through informed, data-driven strategies.
Integrations Supported
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
Integrations Supported
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
$899 per month
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Plexure
Date Founded
2010
Company Location
New Zealand
Company Website
www.plexure.com
Company Facts
Organization Name
Brij
Date Founded
2020
Company Location
United States
Company Website
brij.ai/
Categories and Features
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Categories and Features
Landing Page
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win