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What is PlusMargin?

By combining principles of behavioral psychology with cutting-edge artificial intelligence, we employ highly effective persuasion techniques aimed at motivating your customers to take action, which in turn enhances your revenue while offering valuable insights into consumer behavior patterns. Our method customizes persuasion tactics to connect with each customer individually, granting a deeper comprehension of their underlying motivations. Through our extensive, research-informed framework, you can identify the optimal strategies to influence each unique customer effectively. PlusMargin empowers you to develop comprehensive psychological profiles of your audience, allowing your marketing efforts to be more focused, personalized, and sophisticated. When working alongside external partners, our solutions integrate smoothly with your email systems, marketing technologies, and analytics tools, ensuring that our offerings complement your existing operations seamlessly. You can relax as we navigate the intricacies of integration, which is designed to be effortless for you. Not only do our psychological insights enhance your marketing campaigns, but they also harness the capabilities of behavioral psychology and machine learning to deliver remarkable outcomes. This strategic combination of psychological principles and technological advancements enables businesses to connect with their target audiences in ways that are more impactful than ever before, ultimately driving growth and long-term success.

What is Cognilyze?

Cognilyze was founded on the principle that true personalization involves more than just gathering data or insights commonly associated with personal shopping; it is fundamentally about grasping the deeper motivations that drive consumer behavior. While many retailers can track what items consumers buy, Cognilyze takes a more comprehensive approach by exploring the reasons behind those purchases. By merging psychology with advanced technology, we develop individualized "psychological profiles" for each shopper, which greatly enhances their experience through various channels during their shopping journey. This process starts with "search pages" that intuitively understand the shopper's motivations, enabling personalized recommendations that include new, niche, and cross-category products. Furthermore, we enrich sites with tailored content and employ remarketing and retargeting strategies using customized emails and push notifications aligned with each shopper's psychological profile. Our "Discovery Pages" ultimately surprise and delight shoppers by showcasing unique products that connect with their deeper desires and aspirations, leading to a more fulfilling shopping experience. By prioritizing the emotional dimensions of shopping, we strive to create a bond that extends well beyond simple transactions, fostering lasting customer loyalty. This innovative approach not only transforms the shopping experience but also sets a new standard in the retail industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PlusMargin

Date Founded

2018

Company Website

plusmargin.com

Company Facts

Organization Name

Cognilyze

Company Location

Israel

Company Website

cognilyze.com/about/

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Popular Alternatives

Popular Alternatives

PsycInfo Reviews & Ratings

PsycInfo

American Psychological Association