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What is Podtrac?

Podtrac differentiates itself in the podcasting industry by providing the sole rankings for prominent publishers and podcasts grounded in unique audience metrics. Monthly, they publish updated rankings for both publishers and podcasts, employing a standardized methodology to maintain precise audience comparisons. This ability to produce vital rankings is a result of a distinctive combination of advanced podcast measurement technology, strong partnerships with leading industry publishers, and over ten years of experience analyzing upwards of 8.5 billion unique podcast downloads. Such extensive experience equips Podtrac with exceptional insights and data that are unmatched by other players in the industry. Reliable audience data is essential for advertisers and publishers alike, as it shapes their strategies for content development and ad placements. Nevertheless, the podcast landscape is made more complex by various methods of audience measurement, which frequently results in inconsistent and unreliable figures from hosting companies and less seasoned analysts. The difficulties encountered in securing accurate audience counts underscore the significance of Podtrac's role within the podcasting sector, as they strive to provide clarity in an often murky field. Ultimately, their commitment to high-quality metrics helps both creators and advertisers make informed decisions in an ever-evolving market.

What is Chartable?

Podcast analytics and attribution solutions serve both publishers and advertisers, promising IAB-certified accuracy that distinguishes them within the market. Chartable's offerings enable publishers to broaden their audience while helping brands and agencies analyze their marketing expenditures effectively. With the trust of major publishers and brands, we oversee the management of hundreds of millions of downloads on a monthly basis. Utilizing SmartLinks, you can pinpoint which marketing channels contribute most significantly to listener growth through a shareable and trackable URL that guides users to their favorite podcast platforms. To elevate your podcast, consider implementing strategies favored by top-performing shows, such as purchasing or trading promotional slots and featuring drop-in episodes on other podcasts. Additionally, with SmartPromos, you can uncover the most influential audio channels essential for your growth trajectory. These advanced solutions are crafted to enhance your podcast's reach and engagement, driving both listener loyalty and satisfaction. Ultimately, leveraging these innovative tools can lead to transformative growth for your podcast in an ever-evolving landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Podtrac

Date Founded

2005

Company Location

United States

Company Website

analytics.podtrac.com

Company Facts

Organization Name

Chartable

Date Founded

2018

Company Location

United States

Company Website

chartable.com

Categories and Features

Podcast

Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Podcast

Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support

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