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What is Points.com?

Points.com functions as a global loyalty-commerce platform that partners with airlines, hotels, financial institutions, and various retail loyalty programs, enabling users to buy, gift, trade, exchange, and redeem their points or miles across a multitude of programs. Acting as the backbone for many significant rewards initiatives, it offers promotions like low-balance redemption deals, allowing members with few points to redeem them for subscriptions, products, or services. Furthermore, Points.com is responsible for the sale of miles and points for airlines and hotel chains, facilitates user transfers and exchanges, and provides diverse redemption marketplaces. With collaborations encompassing numerous loyalty programs, Points.com has previously introduced a "Loyalty Wallet" feature that aids users in conveniently managing multiple rewards programs from a single location. This innovative solution not only streamlines the management of rewards but also significantly enhances the user experience for those looking to optimize their loyalty points. As a result, Points.com continues to redefine how users interact with their rewards, making loyalty programs more accessible and user-friendly than ever before.

What is LoyaltyLion?

LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods. LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout. The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection. LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation. Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.

Media

Media

Integrations Supported

Attentive
Bloomreach
ConnectPOS
Fresh Relevance
Gatsby
Glew
Listrak
Loop Returns
Loox
MESA
Novel
Okendo
PostPilot
REVIEWS.io
Re:amaze
Redeye
Shopify Plus
Tapcart
Yotpo
Zendesk

Integrations Supported

Attentive
Bloomreach
ConnectPOS
Fresh Relevance
Gatsby
Glew
Listrak
Loop Returns
Loox
MESA
Novel
Okendo
PostPilot
REVIEWS.io
Re:amaze
Redeye
Shopify Plus
Tapcart
Yotpo
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

US$199.00/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Points.com

Date Founded

2000

Company Location

Canada

Company Website

www.points.com

Company Facts

Organization Name

LoyaltyLion

Date Founded

2012

Company Location

United Kingdom

Company Website

loyaltylion.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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