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What is Pontiac Intelligence?

The Pontiac Intelligence console offers the ability to craft highly customizable audience segments using distinct device IDs associated with smartphones. You can incorporate a variety of specific characteristics when establishing your audience profile. Pontiac Intelligence boasts a vast library of over 350,000 audience segments that can be effortlessly incorporated into your marketing strategies. Furthermore, you have the option to link a wide array of third-party audience data to boost your targeted marketing initiatives. If your goal is to connect with individuals who exhibit interest in diverse activities or lifestyles based on their online interactions, our extensive selection of behavioral segments is designed to support that endeavor. For instance, you can focus on targeting job seekers within the entertainment industry, those in search of educational supplies, or consumers whose annual income falls between $50,000 and $75,000. There’s also the opportunity to engage with individuals interested in specific products, such as teeth-whitening strips. With pre-defined audience groups readily accessible, your marketing campaigns can be efficiently tailored to align with your distinct objectives and goals. This expansive capacity for audience segmentation opens up nearly endless possibilities, enabling the development of highly effective targeting strategies. In this way, marketers can ensure their messages resonate deeply with the right demographics.

What is Microsoft Invest?

Microsoft Invest serves as a progressive demand-side platform designed specifically for the dynamic realm of video advertising. It integrates a robust system focused on data-driven results, empowering users to engage audiences across multiple screens while attaining significant business goals. With an intuitive, visually-oriented approach to finding and activating deals, it grants access to exclusive premium deal catalogs along with unparalleled insights into inventory. Users can delve into specially curated catalogs derived from top-tier data providers, making it easier to effectively reach vast audiences. Boasting the capacity to connect with over a billion users, including many who may be unreachable through traditional channels, Microsoft’s expansive audience network serves as a crucial advantage. Furthermore, enhancing your confidence in campaign strategies is achievable by prioritizing relevant data prior to launching initiatives. This methodology promotes cross-channel planning, maximizes digital investments, pinpointing the ideal audience and revealing premium inventory, thereby dismantling conventional planning and buying challenges. In summary, Microsoft Invest not only streamlines the advertising process but also positions itself as an all-encompassing solution to enhance your marketing endeavors in today’s digital landscape, ultimately paving the way for more innovative advertising strategies.

Media

Media

Integrations Supported

Google
Microsoft 365
OpenX
PubMatic
Yahoo Search

Integrations Supported

Bing
LinkedIn
Microsoft Advertising
Microsoft Edge
Placements.io

API Availability

Has API

API Availability

Pricing Information

$25 per month
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pontiac Intelligence

Company Location

United States

Company Website

pontiac.media/platform.html

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp

Categories and Features

Categories and Features

Media Buying

Not specified

Video Advertising

Not specified

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