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What is Poplar?

Meet Poplar, an innovative programmatic platform designed to utilize API capabilities, enabling brands to quickly and easily create personalized direct mail campaigns within minutes. With an intuitive interface, users can effortlessly set up and initiate both one-time and recurring campaigns while integrating smoothly with leading marketing automation solutions, e-commerce systems, and cloud services. Enhance your mailings by using dynamic HTML templates that provide customized imagery and text tailored for each individual recipient. Reach out to customers who have left items in their shopping carts through strategically targeted direct mail, and effortlessly upload custom mailing lists that create opportunities for cross-selling and trigger responses from existing clients, all while selecting from a range of postage options, delivery speeds, and scheduling preferences. Whether your goal is to send out a single piece or a million, you can take advantage of competitive rates per piece without any unexpected SaaS or subscription fees. Our platform also features comprehensive multivariate testing capabilities, allowing marketers to analyze and improve various aspects of their campaigns across different channels, ensuring optimal impact and engagement. By leveraging these sophisticated tools, brands can dramatically enhance their marketing efforts and realize remarkable outcomes, ultimately leading to greater customer satisfaction and loyalty.

What is DynamiScan?

DynamiScan streamlines the scanning process for offers redeemed from plastic postcard mailers at the point of sale, allowing you to accurately identify which demographics respond to your advertising, discover the most successful offers, and ascertain which combinations of demographics and offers generate the highest sales figures. In addition, DynamiScan collects names and addresses from every participant, enabling businesses to avoid targeting demographics that are unlikely to respond, ultimately leading to significant cost savings. By obtaining complete contact information for all new customers, you can make informed decisions about which offers to promote and which individuals to include in your mailing campaigns. This cutting-edge tool facilitates the profiling of your customer base through a single postcard mailing. While many marketers depend on limited data, A/B testing, and gut feelings to guide their strategies, true success is achieved by meticulously monitoring your direct mail initiatives and effortlessly analyzing the results. The platform is designed so that no specialized knowledge is required to harness its full potential! With DynamiScan, you can seamlessly track direct mail effectiveness, analyze campaigns, and evaluate your mail strategies, enhancing your marketing endeavors efficiently and effectively. Thus, businesses can maximize their return on investment through informed targeting and strategic planning.

Media

Media

Integrations Supported

ActiveCampaign
Automate.io
Blueshift
Braze
Cordial
Customer.io
Drip
HubSpot CRM
HubSpot Marketing Hub
Iterable
Klaviyo
Leanplum
Mailchimp
Mixpanel
Ortto
Rejoiner
Sailthru
Shopify
Wufoo

Integrations Supported

ActiveCampaign
Automate.io
Blueshift
Braze
Cordial
Customer.io
Drip
HubSpot CRM
HubSpot Marketing Hub
Iterable
Klaviyo
Leanplum
Mailchimp
Mixpanel
Ortto
Rejoiner
Sailthru
Shopify
Wufoo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Share Local Media

Date Founded

2016

Company Location

United States

Company Website

heypoplar.com

Company Facts

Organization Name

DynamiCard

Date Founded

2006

Company Location

United States

Company Website

dynamicard.com/tracking-and-analytics/

Categories and Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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