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What is MRP Prelytix®?

For more than two decades, we have dedicated ourselves to addressing the needs and obstacles faced by enterprise sales and marketing teams. MRP Prelytix® is specifically designed to alleviate the intricacies of your operational landscape, facilitating account-based strategies that seamlessly align with your current marketing efforts across all global initiatives. Recognizing that each enterprise possesses unique demands and limitations, MRP empowers you with the control you need. Whether your account-based marketing (ABM) team is highly experienced and well-resourced or has limited capabilities, and regardless of whether your technology infrastructure is robust or minimal, we are prepared to assist you. You can choose to implement our predictive insights as either a standalone tool or as part of an integrated solution, and you have the option to engage our experienced, multilingual ABM professionals or utilize our comprehensive omnichannel deployment services at your convenience. This flexibility ensures that you can achieve your marketing goals effectively, no matter your starting point.

What is LeadSift?

LeadSift, a provider of intent data for B2B companies, assists businesses in pinpointing and prioritizing the prospects and accounts they should focus on. By leveraging millions of unstructured public web data points, we identify individuals who show increased interest in competing and relevant topics. After recognizing a potential signal, we employ an intricate mapping technique to uncover the identities of these prospects and analyze their work environments for relevance. Ultimately, this process yields contacts who have been actively exploring a particular company or subject matter. The insights generated by LeadSift enable organizations to enhance their advertising expenditures, marketing nurturing initiatives, and sales outreach strategies effectively. With our data-driven approach, businesses can make more informed decisions and improve their overall engagement with potential clients.

Media

Media

Integrations Supported

Adobe Marketo Engage
Salesforce
Eloqua
HubSoft

Integrations Supported

Adobe Marketo Engage
Salesforce
BambooBox
HubSpot CRM
HubSpot Customer Platform
Metadata.io
Pipedrive
Salesforce Marketing Cloud Account Engagement
Triblio
Unified.to
Zymplify

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$1500/Month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

MRP

Date Founded

2002

Company Location

United States

Company Website

www.mrpfd.com

Company Facts

Organization Name

LeadSift

Date Founded

2012

Company Location

Canada

Company Website

leadsift.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Channel Marketing

Campaign Management
Channel Analytics
Lead Management
Multiple Channel Configurations
Partner Management
Pipeline Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Lead Scoring
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Competitor Analysis
Intent Data
Lead Scoring

Data Enrichment

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Database Integration
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools

Market Intelligence

Not specified

Sales Intelligence

CRM Integration
Data Enrichment
Data Import/Export
Data Mining
Lead Scoring
List Building
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools

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