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What is Pretectum?

Regardless of whether your organization utilizes an ERP, CRM, CDP, marketing tools, custom databases, or other applications, prioritizing customer master data with Pretectum CMS, a SaaS platform for managing customer information, is advantageous. Pretectum excels in guiding the process of curating customer master data, which encompasses not only defining what constitutes a customer but also managing the transactions and nurturing relationships with them. The value of Pretectum lies in its ability to enrich your understanding of customers by integrating additional information that they opt to share. This capability not only deepens your familiarity with customers but also enhances insights and helps identify their preferences, ultimately leading to stronger relationships. Incorporating such detailed knowledge can significantly improve your marketing strategies and customer engagement initiatives.

What is Adverity?

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

Media

Media

Integrations Supported

Integrations Supported

AdRoll
Criteo
GitHub
Google Ads
Google Analytics
Google Calendar
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
Microsoft Dynamics 365
Microsoft SharePoint
Salesforce
Salesforce Agentforce Marketing
Shopify
Similarweb
Slack
VK
Webtrends
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

$150 per month
pricing is dependent on the number of data objects
Free Trial Offered?

Pricing Information

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Pretectum

Date Founded

2007

Company Location

United States

Company Website

www.pretectum.com

Company Facts

Organization Name

Adverity GmbH

Date Founded

2015

Company Location

Austria

Company Website

www.adverity.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Quality Control
Information Governance
Master Data Management
Match & Merge

Master Data Management

Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge

Categories and Features

Big Data

Data Blends
Data Cleansing
Data Mining
Data Warehousing
High Volume Processing
Templates

Data Analysis

Not specified

Data Management

Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Match & Merge

Data Quality

Data Deduplication
Data Discovery
Match & Merge

Data Visualization

Not specified

eCommerce Integration

Not specified

Marketing Analytics

Performance Metrics
Social Media Metrics
Website Analytics

Marketing Attribution

Not specified

Marketing Automation

Not specified

Marketing Planning

Not specified

Master Data Management

Data Governance
Data Source Integrations
Match & Merge
Relationship Mapping

Predictive Analytics

Not specified

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