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What is Primer?

Focusing account-based marketing (ABM) efforts on only a few channels can lead to ineffectiveness, but Primer streamlines targeting across various platforms such as Meta, Google, LinkedIn, email, and phone. This innovative tool empowers modern growth teams to transform target accounts into comprehensive cross-channel audiences efficiently. By converting your ideal customer profile or account list into a precise group of decision-makers, you can leverage these insights across all major platforms for maximum impact. With its synchronization features to Meta, Google, and LinkedIn achieving impressive match rates of 40-90%, you can also enhance these audiences by incorporating verified work emails and direct phone numbers for effective sales outreach. Unlike traditional approaches like LinkedIn or IP-targeting, Primer provides exceptional visibility, enabling you to monitor individual names, LinkedIn profile URLs, and job titles within your audience. Furthermore, you can evaluate the performance of your audiences in relation to the sales pipeline, allowing for data-driven decision-making and timely strategy adjustments to avoid diminishing returns. The platform not only facilitates the enrichment of current accounts but also supports the integration of new accounts and the addition of contacts with verified direct dial numbers into your Salesforce system, which ultimately streamlines marketing efforts. With these advanced functionalities, Primer significantly strengthens your ABM strategy, ensuring it is well-equipped for ongoing success and growth in an ever-evolving market landscape. Utilizing Primer can transform your marketing approach and drive better results for your business.

What is 5x5 Data Co-Op?

Enhance your data gathering process by tapping into the source directly through the 5x5 data cooperative. This cooperative brings together a diverse array of data platforms and sources, allowing for the quicker and more efficient development of data products. Numerous organizations hold various datasets that can significantly enrich one another when combined. By integrating these datasets, they can produce outcomes that far exceed what each could achieve alone, thus transforming the sourced data into a powerful engine for growth. Enjoy the benefits of unlimited access to thoroughly vetted data with flexible delivery options. Consistent monthly deliveries empower informed decision-making and elevate the cooperative's overall effectiveness and worth. By ensuring that members have ownership, management, and decision-making power over their data, the cooperative fosters a culture of trust, collaboration, and tailored solutions. Members actively engage as contributors in the data sourcing landscape, influencing its trajectory and effectiveness. This collaborative model guarantees that every member has the opportunity to utilize their distinct insights, ultimately leading to improved results and innovations. With shared knowledge and resources, the cooperative can adapt to the ever-evolving data landscape, ensuring sustained success for all participants involved.

Media

Media

Integrations Supported

Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
LinkedIn
Meta Pixel
Salesforce
UserGems

Integrations Supported

Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
LinkedIn
Meta Pixel
Salesforce
UserGems

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Primer

Company Location

United States

Company Website

www.sayprimer.com

Company Facts

Organization Name

5×5

Company Location

United States

Company Website

5x5data.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

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